Iris Case Studies Adidas' Innovative Sports Marketing Strategy for Cold Blooded SS18 Pack

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	Adidas' Innovative Sports Marketing Strategy for Cold Blooded SS18 Pack Iris

Adidas' Innovative Sports Marketing Strategy for Cold Blooded SS18 Pack

Iris

Applicable Industries	Packaging
Applicable Functions	Sales & Marketing
Challenge	Adidas was faced with the challenge of launching their new Cold Blooded SS18 pack, a collection of football boots, in a way that would position them as the 'ultimate weapons of creativity'. The company wanted to not only promote the pack as a whole but also highlight the unique identity of each of the franchises to ensure a strong reason to buy message. The challenge was to create a marketing strategy that would effectively communicate the creative identity of each boot and resonate with their target audience. Read More
About Customer	The customer in this case is Adidas, a multinational corporation that designs and manufactures shoes, clothing, and accessories. Headquartered in Herzogenaurach, Germany, Adidas is the largest sportswear manufacturer in Europe and the second largest in the world. The company is known for its innovative products and marketing strategies that resonate with its target audience. For the launch of the Cold Blooded SS18 pack, Adidas wanted a marketing strategy that would not only promote the pack as a whole but also highlight the unique identity of each of the franchises. Read More
Solution	Adidas came up with an innovative sports marketing strategy that involved putting three of their star players - Pogba, Messi, and Suarez - in the director's chair. Each player was given control of their own films, providing them with the opportunity to showcase their creative identity and that of their individual boot. Pogba demonstrated control with the iconic Predator boot, Messi showcased agility with Nemeziz, and Suarez highlighted speed with X. These individual films were then rolled out across Adidas' channels and combined to form a mammoth hero film, effectively positioning the boots as the ultimate weapons of creativity. Read More Log in to view content
Contents

Applicable Industries

Packaging

Applicable Functions

Sales & Marketing

Challenge

Adidas was faced with the challenge of launching their new Cold Blooded SS18 pack, a collection of football boots, in a way that would position them as the 'ultimate weapons of creativity'. The company wanted to not only promote the pack as a whole but also highlight the unique identity of each of the franchises to ensure a strong reason to buy message. The challenge was to create a marketing strategy that would effectively communicate the creative identity of each boot and resonate with their target audience.

About Customer

The customer in this case is Adidas, a multinational corporation that designs and manufactures shoes, clothing, and accessories. Headquartered in Herzogenaurach, Germany, Adidas is the largest sportswear manufacturer in Europe and the second largest in the world. The company is known for its innovative products and marketing strategies that resonate with its target audience. For the launch of the Cold Blooded SS18 pack, Adidas wanted a marketing strategy that would not only promote the pack as a whole but also highlight the unique identity of each of the franchises.

Solution

Adidas came up with an innovative sports marketing strategy that involved putting three of their star players - Pogba, Messi, and Suarez - in the director's chair. Each player was given control of their own films, providing them with the opportunity to showcase their creative identity and that of their individual boot. Pogba demonstrated control with the iconic Predator boot, Messi showcased agility with Nemeziz, and Suarez highlighted speed with X. These individual films were then rolled out across Adidas' channels and combined to form a mammoth hero film, effectively positioning the boots as the ultimate weapons of creativity.

Impact #1	The innovative sports marketing strategy resulted in a successful launch of the Cold Blooded SS18 pack. By putting their star players in the director's chair, Adidas was able to effectively communicate the creative identity of each boot and resonate with their target audience. The individual films not only showcased the unique features of each boot but also highlighted the creative identity of the players, adding a personal touch to the marketing campaign. This strategy helped Adidas position the boots as the ultimate weapons of creativity and provided a strong reason to buy message.

Impact #1

The innovative sports marketing strategy resulted in a successful launch of the Cold Blooded SS18 pack. By putting their star players in the director's chair, Adidas was able to effectively communicate the creative identity of each boot and resonate with their target audience. The individual films not only showcased the unique features of each boot but also highlighted the creative identity of the players, adding a personal touch to the marketing campaign. This strategy helped Adidas position the boots as the ultimate weapons of creativity and provided a strong reason to buy message.

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Overview

Adidas' Innovative Sports Marketing Strategy for Cold Blooded SS18 Pack

Operational Impact