The customer in this case study is Adidas, a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing, and accessories. It is the largest sportswear manufacturer in Europe and the second-largest in the world, after Nike. Adidas Football is a specific division of the company that focuses on everything related to the sport, from shoes to clothing and accessories. The division is known for its innovative products and marketing strategies that aim to engage football enthusiasts and promote the brand.
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