To tackle this challenge, a hero film was created for the Home kit, centered around North London. The film showcased inclusivity through Arsenal players and fans from around the world feeling at home in London, and at Arsenal. The film was narrated by Arsenal legend, Ian Wright, and showed how the players and fans have become part of the fabric of the club and community. The hero films featured players, past and present, alongside fans including Idris Elba, Tony Adams, Mesut Ozil, Vivianne Miedema, and Reiss Nelson. The campaign also went OOH in a North London ‘Tube Takeover’ at Highbury & Islington, Camden & King’s Cross stations, across retail stores, and featured in press with a wrap cover in the Evening Standard.
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