The customer in this case is Adidas, a multinational corporation that designs and manufactures shoes, clothing, and accessories. Headquartered in Herzogenaurach, Germany, Adidas is the largest sportswear manufacturer in Europe, and the second largest in the world. They have a long history of partnerships with sports teams and athletes, and have been the lead global strategic and creative agency for football at Arsenal FC since 2002. This case study focuses on their task of launching Arsenal's 2021/22 third jersey, and the innovative campaign they developed to engage with Arsenal's youthful fan base.
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