TIBCO Software Case Studies ACTIVE Energizes Event Participation and Revenue with APIs

	ACTIVE Energizes Event Participation and Revenue with APIs TIBCO Software

ACTIVE Energizes Event Participation and Revenue with APIs

TIBCO Software

Technology Category	Application Infrastructure & Middleware - API Integration & Management Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Software Professional Service
Applicable Functions	Business Operation Sales & Marketing
Services	System Integration Software Design & Engineering Services
Challenge	ACTIVE helps organizers transform and grow their businesses. The company hosts the world’s largest directory of sports and recreational activities, facilities, venues, and classes—and collects all participant and event data so thousands of organizers can manage data and payments seamlessly and effectively. “Our goal is to help transform and grow event organizations everywhere,” says Kristin Carroll, vice president of corporate and consumer marketing. “We had an API. We just didn’t have the knowledge or resources to implement it to its full potential from development to monetization,” explains Ms. Carroll. The company was looking for ways to broadly share customer activities that would fit with its cloud infrastructure. Further, it wanted to replace ETL systems with APIs, increase IT efficiency while keeping costs below average, and implement a secure API management solution that could scale with global growth. Read More
About Customer	ACTIVE Network is the premier global marketplace for activities and events, connecting participants and activity organizers, while offering actionable business intelligence through its industry-leading data solutions and insights platform. The company hosts the world’s largest directory of sports and recreational activities, facilities, venues, and classes. It collects all participant and event data so thousands of organizers can manage data and payments seamlessly and effectively. ACTIVE Network aims to help transform and grow event organizations everywhere by providing a comprehensive platform that supports various activities and events. The company is dedicated to enhancing the experience for both participants and organizers through its innovative solutions and extensive network. Read More
Solution	ACTIVE Network looked at its API program as an innovation and incubator opportunity but needed expert guidance to move forward. The company aligned with TIBCO and utilized TIBCO Mashery® to expand the functionality of its API and leverage connections with the developer community to drive usage and adoption. Through Mashery, ACTIVE built its open data ACTIVE Access Platform, providing multiple APIs to serve different needs. The company added hundreds of partners, ranging from vertically focused companies to larger organizations. Developer relations became an integral part of the API strategy, with a dedicated support team to communicate with the developer community and foster relationships. Mashery automated account and API key creation provided quicker and smoother onboarding, reducing the need for extensive account management. The Mashery-made developer portal allowed partners to easily learn about ACTIVE’s multiple APIs and how to monetize opportunities through the affiliate program, which awards a percentage of every transaction or activity sign-up. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Software

Professional Service

Applicable Functions

Business Operation

Sales & Marketing

Services

System Integration

Software Design & Engineering Services

Challenge

ACTIVE helps organizers transform and grow their businesses. The company hosts the world’s largest directory of sports and recreational activities, facilities, venues, and classes—and collects all participant and event data so thousands of organizers can manage data and payments seamlessly and effectively. “Our goal is to help transform and grow event organizations everywhere,” says Kristin Carroll, vice president of corporate and consumer marketing. “We had an API. We just didn’t have the knowledge or resources to implement it to its full potential from development to monetization,” explains Ms. Carroll. The company was looking for ways to broadly share customer activities that would fit with its cloud infrastructure. Further, it wanted to replace ETL systems with APIs, increase IT efficiency while keeping costs below average, and implement a secure API management solution that could scale with global growth.

About Customer

ACTIVE Network is the premier global marketplace for activities and events, connecting participants and activity organizers, while offering actionable business intelligence through its industry-leading data solutions and insights platform. The company hosts the world’s largest directory of sports and recreational activities, facilities, venues, and classes. It collects all participant and event data so thousands of organizers can manage data and payments seamlessly and effectively. ACTIVE Network aims to help transform and grow event organizations everywhere by providing a comprehensive platform that supports various activities and events. The company is dedicated to enhancing the experience for both participants and organizers through its innovative solutions and extensive network.

Solution

ACTIVE Network looked at its API program as an innovation and incubator opportunity but needed expert guidance to move forward. The company aligned with TIBCO and utilized TIBCO Mashery® to expand the functionality of its API and leverage connections with the developer community to drive usage and adoption. Through Mashery, ACTIVE built its open data ACTIVE Access Platform, providing multiple APIs to serve different needs. The company added hundreds of partners, ranging from vertically focused companies to larger organizations. Developer relations became an integral part of the API strategy, with a dedicated support team to communicate with the developer community and foster relationships. Mashery automated account and API key creation provided quicker and smoother onboarding, reducing the need for extensive account management. The Mashery-made developer portal allowed partners to easily learn about ACTIVE’s multiple APIs and how to monetize opportunities through the affiliate program, which awards a percentage of every transaction or activity sign-up.

Impact #1	ACTIVE built its open data ACTIVE Access Platform, providing multiple APIs to serve different needs.
Impact #2	The company added hundreds of partners, ranging from vertically focused companies to larger organizations.
Impact #3	Developer relations became an integral part of the API strategy, with a dedicated support team to communicate with the developer community and foster relationships.

Impact #1

ACTIVE built its open data ACTIVE Access Platform, providing multiple APIs to serve different needs.

Impact #2

The company added hundreds of partners, ranging from vertically focused companies to larger organizations.

Impact #3

Developer relations became an integral part of the API strategy, with a dedicated support team to communicate with the developer community and foster relationships.

Benefit #1	250 percent year-over-year increase in transactions from its API.
Benefit #2	Top tier partners saw incremental month-over-month growth of 5 to 10 percent in the first year of the Mashery API program.
Benefit #3	130 percent year-over-year increase in website visitors by the second year.

Benefit #1

250 percent year-over-year increase in transactions from its API.

Benefit #2

Top tier partners saw incremental month-over-month growth of 5 to 10 percent in the first year of the Mashery API program.

Benefit #3

130 percent year-over-year increase in website visitors by the second year.

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Overview

ACTIVE Energizes Event Participation and Revenue with APIs

Operational Impact

Quantitative Benefit