Google
Case Studies
AccuWeather Unlocks Cross-Channel Impact Using Measurement Protocol in Google Analytics Premium
Overview
AccuWeather Unlocks Cross-Channel Impact Using Measurement Protocol in Google Analytics PremiumGoogle |
Analytics & Modeling - Data-as-a-Service Analytics & Modeling - Real Time Analytics | |
Business Operation Sales & Marketing | |
Real-Time Location System (RTLS) | |
Data Science Services | |
Operational Impact
AccuWeather was able to measure an 80% open rate in its custom weather forecast email service. | |
The company was able to count app downloads in its overall measurement. | |
AccuWeather filled previously unmeasurable analytics, revealing 10% more mobile traffic. | |
Quantitative Benefit
AccuWeather was able to measure an 80% open rate in its custom weather forecast email service, providing valuable insights into customer engagement. | |
The company was able to count app downloads in its overall measurement, providing a more accurate picture of its digital reach. | |
By filling previously unmeasurable analytics, AccuWeather revealed 10% more mobile traffic, allowing for better customization of its monetization strategy for users from these devices. | |