TIBCO Software Case Studies AccorHotels Hosts Digital Transformation

	AccorHotels Hosts Digital Transformation TIBCO Software

AccorHotels Hosts Digital Transformation

TIBCO Software

Technology Category	Analytics & Modeling - Real Time Analytics Platform as a Service (PaaS) - Connectivity Platforms Platform as a Service (PaaS) - Data Management Platforms
Applicable Functions	Business Operation Sales & Marketing
Services	Cloud Planning, Design & Implementation Services System Integration
Challenge	In 2014, AccorHotels began its €225 million digital transformation. The company was struggling with a best-of-breed IT environment made up of many developments, all of which were integrated with strong dependencies. The difficulties in bringing together Oracle and Salesforce applications illustrated the limitations of point-to-point integrations. To support the development of new services and deal with the growth in transaction volumes, IT needed to address four issues: simplification of both technical architecture and service ergonomics, openness of services for easy partner integration, scalability to cope with increasing load levels, and modularity to enable a truly service-oriented architecture. Read More
About Customer	AccorHotels Group is a digital pioneer and world leader in travel and lifestyle, offering unique experiences at more than 4,100 hotels and resorts and more than 2,500 exceptional private residences. The group operates using 20 brands in 95 countries. As a major player in the hospitality industry, AccorHotels is committed to providing top-notch services and experiences to its customers. The company embarked on a significant digital transformation journey to enhance its service offerings, improve customer experience, and streamline its operations. This transformation was crucial for maintaining its competitive edge in the rapidly evolving digital landscape. Read More
Solution	AccorHotels evaluated various integration solutions and chose TIBCO ActiveMatrix BusinessWorks™, TIBCO Enterprise Message Service™, and TIBCO Spotfire®. The decision was based on the quality and performance of TIBCO's solutions. TIBCO Professional Services supported the implementation, ensuring maximum value from the system. The integration platform allowed AccorHotels to move from developing new flows for each need to reusing existing services. This shift was facilitated by a consistent approach to formulating and meeting needs. The platform's deployment and the team's efforts enabled a modular system that could execute business processes efficiently and limit the impact of new requirements. The integration capabilities also allowed AccorHotels to push data to the cloud and retrieve insights, benefiting the Group's partners. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Platform as a Service (PaaS) - Connectivity Platforms

Platform as a Service (PaaS) - Data Management Platforms

Applicable Functions

Business Operation

Sales & Marketing

Services

Cloud Planning, Design & Implementation Services

System Integration

Challenge

In 2014, AccorHotels began its €225 million digital transformation. The company was struggling with a best-of-breed IT environment made up of many developments, all of which were integrated with strong dependencies. The difficulties in bringing together Oracle and Salesforce applications illustrated the limitations of point-to-point integrations. To support the development of new services and deal with the growth in transaction volumes, IT needed to address four issues: simplification of both technical architecture and service ergonomics, openness of services for easy partner integration, scalability to cope with increasing load levels, and modularity to enable a truly service-oriented architecture.

About Customer

AccorHotels Group is a digital pioneer and world leader in travel and lifestyle, offering unique experiences at more than 4,100 hotels and resorts and more than 2,500 exceptional private residences. The group operates using 20 brands in 95 countries. As a major player in the hospitality industry, AccorHotels is committed to providing top-notch services and experiences to its customers. The company embarked on a significant digital transformation journey to enhance its service offerings, improve customer experience, and streamline its operations. This transformation was crucial for maintaining its competitive edge in the rapidly evolving digital landscape.

Solution

AccorHotels evaluated various integration solutions and chose TIBCO ActiveMatrix BusinessWorks™, TIBCO Enterprise Message Service™, and TIBCO Spotfire®. The decision was based on the quality and performance of TIBCO's solutions. TIBCO Professional Services supported the implementation, ensuring maximum value from the system. The integration platform allowed AccorHotels to move from developing new flows for each need to reusing existing services. This shift was facilitated by a consistent approach to formulating and meeting needs. The platform's deployment and the team's efforts enabled a modular system that could execute business processes efficiently and limit the impact of new requirements. The integration capabilities also allowed AccorHotels to push data to the cloud and retrieve insights, benefiting the Group's partners.

Impact #1	Improved scalability and performance, with the ability to support growing traffic and enhance customer experience.
Impact #2	Ease and speed of integration, allowing for faster development and standardized data retrieval across all channels.
Impact #3	Modular simplification, enabling quick execution of business processes and minimal impact from new requirements.

Impact #1

Improved scalability and performance, with the ability to support growing traffic and enhance customer experience.

Impact #2

Ease and speed of integration, allowing for faster development and standardized data retrieval across all channels.

Impact #3

Modular simplification, enabling quick execution of business processes and minimal impact from new requirements.

Benefit #1	The integration platform generates about 5 million messages a day.
Benefit #2	The volume of services around the booking domain is expected to increase by 300%.

Benefit #1

The integration platform generates about 5 million messages a day.

Benefit #2

The volume of services around the booking domain is expected to increase by 300%.

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Overview

AccorHotels Hosts Digital Transformation

Operational Impact

Quantitative Benefit