Information Builders Case Studies AAA Ohio Drives Membership Analytics With WebFOCUS

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	AAA Ohio Drives Membership Analytics With WebFOCUS Information Builders

AAA Ohio Drives Membership Analytics With WebFOCUS

Information Builders

Technology Category	Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - Data Visualization
Applicable Industries	Automotive Finance & Insurance
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Fleet Management Real-Time Location System (RTLS)
Services	Data Science Services System Integration Training
Challenge	AAA Ohio Auto Club was struggling with data management due to siloed operational systems. The organization was unable to use data strategically or gain a consolidated view of business operations. Managers were using Microsoft Excel spreadsheets to track business metrics, but it was difficult to generate a consolidated view of the operation. The organization was receiving more data and trying to review it with tools like Excel and Tableau, but they couldn't report quickly and accurately with the data. The BI licensing structure was also a challenge for them. Read More
About Customer	AAA Ohio Auto Club is an independent affiliate of the American Automobile Association. The organization provides automotive, travel, insurance, and financial services to its 57 million members nationwide. AAA Ohio Auto Club also advocates for its members on traffic safety and government affairs-related issues. The organization manages data from its travel services, automotive repair shops, financial, insurance, roadside assistance, and other services in a variety of siloed operational systems. Read More
Solution	AAA Ohio Auto Club decided to replace inefficient reporting tools with a comprehensive BI platform that integrates and visualizes data. They chose Information Builders’ WebFOCUS business intelligence (BI) and analytics platform to create a self-service analytic environment. This platform helps employees to visualize the data they need to effectively perform their jobs. The BI strategy of AAA Ohio is to create customized portals for various parts of its operation, allowing users to select, visualize, and drill into the data they need. WebFOCUS provides a flexible environment for users to access content and display it through their choice of dashboards, charts, graphs, maps, and interactive InfoApps. This self-service access to information significantly minimizes reliance on the BI group for reporting since users are empowered to access and analyze data themselves. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Analytics & Modeling - Real Time Analytics

Application Infrastructure & Middleware - Data Visualization

Applicable Industries

Automotive

Finance & Insurance

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Fleet Management

Real-Time Location System (RTLS)

Services

Data Science Services

System Integration

Training

Challenge

AAA Ohio Auto Club was struggling with data management due to siloed operational systems. The organization was unable to use data strategically or gain a consolidated view of business operations. Managers were using Microsoft Excel spreadsheets to track business metrics, but it was difficult to generate a consolidated view of the operation. The organization was receiving more data and trying to review it with tools like Excel and Tableau, but they couldn't report quickly and accurately with the data. The BI licensing structure was also a challenge for them.

About Customer

AAA Ohio Auto Club is an independent affiliate of the American Automobile Association. The organization provides automotive, travel, insurance, and financial services to its 57 million members nationwide. AAA Ohio Auto Club also advocates for its members on traffic safety and government affairs-related issues. The organization manages data from its travel services, automotive repair shops, financial, insurance, roadside assistance, and other services in a variety of siloed operational systems.

Solution

AAA Ohio Auto Club decided to replace inefficient reporting tools with a comprehensive BI platform that integrates and visualizes data. They chose Information Builders’ WebFOCUS business intelligence (BI) and analytics platform to create a self-service analytic environment. This platform helps employees to visualize the data they need to effectively perform their jobs. The BI strategy of AAA Ohio is to create customized portals for various parts of its operation, allowing users to select, visualize, and drill into the data they need. WebFOCUS provides a flexible environment for users to access content and display it through their choice of dashboards, charts, graphs, maps, and interactive InfoApps. This self-service access to information significantly minimizes reliance on the BI group for reporting since users are empowered to access and analyze data themselves.

Impact #1	Knowledge and insight are truly pervasive across the organization.
Impact #2	AAA Ohio Auto Club increased customer satisfaction, responds quickly to problems, improved efficiency, and reduced the cost of reporting and analytics.
Impact #3	WebFOCUS has shortened the learning curve for users.

Impact #1

Knowledge and insight are truly pervasive across the organization.

Impact #2

AAA Ohio Auto Club increased customer satisfaction, responds quickly to problems, improved efficiency, and reduced the cost of reporting and analytics.

Impact #3

WebFOCUS has shortened the learning curve for users.

Benefit #1	Calculating driver satisfaction on a monthly basis now takes 15 to 20 minutes, compared to the previous six hours.

Benefit #1

Calculating driver satisfaction on a monthly basis now takes 15 to 20 minutes, compared to the previous six hours.

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Overview

AAA Ohio Drives Membership Analytics With WebFOCUS

Operational Impact

Quantitative Benefit