Google Case Studies A traditional bank goes digital with Google Data Studio

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	A traditional bank goes digital with Google Data Studio Google

A traditional bank goes digital with Google Data Studio

Google

Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Industries	Finance & Insurance
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Real-Time Location System (RTLS)
Services	Data Science Services
Challenge	Česká spořitelna, the largest bank in the Czech Republic, was struggling with its data management processes. The bank had a sophisticated data gathering system, but it was more focused on collecting data than using it. Employees were manually importing data into spreadsheets, and the media agency had its own reporting workflows, leading to frequent communications and wasted time. Recognizing that data is the company’s most important asset, Česká spořitelna decided to make it a key part of every business process — from strategy to daily tasks. However, the bank needed a better solution for managing data. Read More
About Customer	Česká spořitelna is the largest bank in the Czech Republic, with more than 2 million active customers. Most of these customers start their journey with the bank through online sales channels and then make their way offline through call centers or brick and mortar branches. Founded in 1825, Česká spořitelna has stood the test of time, but in the last few years its processes were starting to feel a little creaky. The bank often gathered data in a very sophisticated way, but it had been focused more on collecting data than using it. Read More
Solution	Česká spořitelna turned to Google Data Studio to streamline its data management processes. The bank was already using Google products like Google Analytics and DoubleClick, so adding Data Studio to the mix was a logical step. Through Data Studio, Česká spořitelna was able to transform its data into fully customizable, robust dashboards and reports. These dashboards help employees monitor traffic and sales trends with a quick glance — and if anything jumps out, they can drill down to see if there are any issues with their impressions, clicks, product, and more. Plus, because Data Studio makes it simple to share reports, Česká spořitelna and its media agency were able to have a single point of reference for all of their data. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Industries

Finance & Insurance

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Services

Data Science Services

Challenge

Česká spořitelna, the largest bank in the Czech Republic, was struggling with its data management processes. The bank had a sophisticated data gathering system, but it was more focused on collecting data than using it. Employees were manually importing data into spreadsheets, and the media agency had its own reporting workflows, leading to frequent communications and wasted time. Recognizing that data is the company’s most important asset, Česká spořitelna decided to make it a key part of every business process — from strategy to daily tasks. However, the bank needed a better solution for managing data.

About Customer

Česká spořitelna is the largest bank in the Czech Republic, with more than 2 million active customers. Most of these customers start their journey with the bank through online sales channels and then make their way offline through call centers or brick and mortar branches. Founded in 1825, Česká spořitelna has stood the test of time, but in the last few years its processes were starting to feel a little creaky. The bank often gathered data in a very sophisticated way, but it had been focused more on collecting data than using it.

Solution

Česká spořitelna turned to Google Data Studio to streamline its data management processes. The bank was already using Google products like Google Analytics and DoubleClick, so adding Data Studio to the mix was a logical step. Through Data Studio, Česká spořitelna was able to transform its data into fully customizable, robust dashboards and reports. These dashboards help employees monitor traffic and sales trends with a quick glance — and if anything jumps out, they can drill down to see if there are any issues with their impressions, clicks, product, and more. Plus, because Data Studio makes it simple to share reports, Česká spořitelna and its media agency were able to have a single point of reference for all of their data.

Impact #1	Through Data Studio, Česká spořitelna was able to monitor traffic and sales trends with a quick glance.
Impact #2	The bank and its media agency were able to have a single point of reference for all of their data.
Impact #3	The open access to data has allowed both parties to make the most of their meetings, focusing their efforts on discussing strategy and assigning tasks.

Impact #1

Through Data Studio, Česká spořitelna was able to monitor traffic and sales trends with a quick glance.

Impact #2

The bank and its media agency were able to have a single point of reference for all of their data.

Impact #3

The open access to data has allowed both parties to make the most of their meetings, focusing their efforts on discussing strategy and assigning tasks.

Benefit #1	25% increase in conversions over the last six months
Benefit #2	50% reduction in meeting preparation time

Benefit #1

25% increase in conversions over the last six months

Benefit #2

50% reduction in meeting preparation time

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Overview

A traditional bank goes digital with Google Data Studio

Operational Impact

Quantitative Benefit