Google
Case Studies
A switch from Coremetrics to Google Analytics removes measurement blindspots, increases actionable insights and drives revenue
Overview
A switch from Coremetrics to Google Analytics removes measurement blindspots, increases actionable insights and drives revenueGoogle |
Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - Data Exchange & Integration | |
Aerospace | |
Business Operation Sales & Marketing | |
Predictive Quality Analytics Real-Time Location System (RTLS) Supply Chain Visibility | |
Cloud Planning, Design & Implementation Services Data Science Services | |
Operational Impact
ASB was able to track the success of its Adobe Air application – BlackBox – which went on to win an innovation award for 1 million downloads. | |
Single report to determine the depth of user engagement with the videos. | |
Clear measurement of the impact of online marketing efforts on ticket sales. | |
Quantitative Benefit
Increased air show ticket sales and popularity of ASB branded videos and gear. | |
Quantified the usage of ASB’s online videos (built with Adobe Flash™ and AIR™). | |
Measured the success of online and offline marketing campaigns & events. | |