Iris
Case Studies
A Moon For All Mankind: Samsung's Innovative VR Experience
Overview
A Moon For All Mankind: Samsung's Innovative VR ExperienceIris |
Analytics & Modeling - Virtual & Augmented Reality Software Wearables - Virtual Reality Glasses, Headsets & Controllers | |
Telecommunications | |
Product Research & Development Sales & Marketing | |
Virtual Reality | |
Operational Impact
The AMFAM experience was launched under embargo at the 2018 Winter Olympics and Mobile World Congress, and was later made available to the public at Samsung’s flagship 837 store in New York City. The project was a significant achievement in experiential and VR marketing, demonstrating the potential of VR technology to create immersive and realistic experiences. The project also showcased the capabilities of Samsung's devices, reinforcing the company's position as a leader in the field of technology and innovation. The success of the project is evident in the significant reach and impact it had, both at the Mobile World Congress and on social media. | |
Quantitative Benefit
27,000 people reached at Mobile World Congress, Barcelona | |
152 million social media impressions | |
Featured as a headline piece in the BBC’s Click tech program | |