Trumpia Case Studies 87th Force Support Squadron Boosts Event Attendance with Mass Texting

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	87th Force Support Squadron Boosts Event Attendance with Mass Texting Trumpia

87th Force Support Squadron Boosts Event Attendance with Mass Texting

Trumpia

Technology Category	Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	National Security & Defense
Applicable Functions	Sales & Marketing
Use Cases	Mass Customization
Services	Software Design & Engineering Services
Challenge	Joint Base McGuire-Dix-Lakehurst is a very large base, and the 87FSS needed a way to inform the large number of people who live there of upcoming events so there could be better attendance. With their previous methods for communication, they found it difficult to effectively cover a large range of facilities and reach their entire audience. This unfortunately meant programs were slipping through the cracks because of low attendance. Read More
About Customer	The 87th Force Support Squadron (87FSS) Marketing office at Joint Base McGuire-Dix-Lakehurst coordinates and advertises programs for the troops and families that live on the mega-base. The base is a very large one and the 87FSS needed a way to inform the large number of people who live there of upcoming events so there could be better attendance. With their previous methods for communication, they found it difficult to effectively cover a large range of facilities and reach their entire audience. Read More
Solution	Using Trumpia’s text messaging capabilities, the 87FSS Marketing setup different keywords for different program types such as concerts, BBQs, and movie nights. That way, service-members on the base and their families could opt-in to receive alerts for the types of events they’re most interested in. The base would then send invitations and reminders about events as they drew near, and it didn’t take long for them to start seeing results. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

National Security & Defense

Applicable Functions

Sales & Marketing

Use Cases

Mass Customization

Services

Software Design & Engineering Services

Challenge

Joint Base McGuire-Dix-Lakehurst is a very large base, and the 87FSS needed a way to inform the large number of people who live there of upcoming events so there could be better attendance. With their previous methods for communication, they found it difficult to effectively cover a large range of facilities and reach their entire audience. This unfortunately meant programs were slipping through the cracks because of low attendance.

About Customer

The 87th Force Support Squadron (87FSS) Marketing office at Joint Base McGuire-Dix-Lakehurst coordinates and advertises programs for the troops and families that live on the mega-base. The base is a very large one and the 87FSS needed a way to inform the large number of people who live there of upcoming events so there could be better attendance. With their previous methods for communication, they found it difficult to effectively cover a large range of facilities and reach their entire audience.

Solution

Using Trumpia’s text messaging capabilities, the 87FSS Marketing setup different keywords for different program types such as concerts, BBQs, and movie nights. That way, service-members on the base and their families could opt-in to receive alerts for the types of events they’re most interested in. The base would then send invitations and reminders about events as they drew near, and it didn’t take long for them to start seeing results.

Impact #1	The 87FSS Marketing office was able to effectively communicate with the large number of people on the base about upcoming events.
Impact #2	The use of different keywords for different program types allowed service-members and their families to opt-in to receive alerts for the types of events they’re most interested in.
Impact #3	The base was able to send invitations and reminders about events as they drew near.

Impact #1

The 87FSS Marketing office was able to effectively communicate with the large number of people on the base about upcoming events.

Impact #2

The use of different keywords for different program types allowed service-members and their families to opt-in to receive alerts for the types of events they’re most interested in.

Impact #3

The base was able to send invitations and reminders about events as they drew near.

Benefit #1	For one of the very first events that they advertised through text, a whopping 25% of the audience attended because they received a text message alert.

Benefit #1

For one of the very first events that they advertised through text, a whopping 25% of the audience attended because they received a text message alert.

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Overview

87th Force Support Squadron Boosts Event Attendance with Mass Texting

Operational Impact

Quantitative Benefit