Trumpia Case Studies 7-Eleven Hawaii Now Powered by SMS Marketing!

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	7-Eleven Hawaii Now Powered by SMS Marketing! Trumpia

7-Eleven Hawaii Now Powered by SMS Marketing!

Trumpia

Technology Category	Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	Retail
Applicable Functions	Sales & Marketing
Use Cases	Demand Planning & Forecasting
Services	Software Design & Engineering Services
Challenge	7-Eleven Hawaii wanted a quick and easy way to send promotions to all their customers, but paper coupons are a nuisance to remember and carry. 7-Eleven needed a digital marketing solution that was easy to use and could handle the sheer volume of coupons they would need for all of their locations. Read More
About Customer	7-Eleven Hawaii is a group of 62 locations of the world-renowned convenient store chain. They were looking for a digital marketing solution that could handle the volume of coupons they needed for all their locations. They wanted a quick and easy way to send promotions to all their customers, as paper coupons were proving to be a nuisance to remember and carry. They needed a solution that was easy to use and could handle the sheer volume of coupons they would need for all of their locations. Read More
Solution	7-Eleven Hawaii first used Trumpia’s software for the Oahu locations. They created the mobile keyword “PROMOS.” This mobile keyword campaign gained over 3,700 sign-ups. Sending thousands of text promotions was easy, but they didn’t stop at simple messaging. With Trumpia's powerful automation technologies, they were able to boost coupon redemption rates by sending a reminder five days before coupon expiration to anyone who hadn’t redeemed it yet. After seeing the success of their campaign, they expanded it to all 62 locations. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

Retail

Applicable Functions

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Services

Software Design & Engineering Services

Challenge

7-Eleven Hawaii wanted a quick and easy way to send promotions to all their customers, but paper coupons are a nuisance to remember and carry. 7-Eleven needed a digital marketing solution that was easy to use and could handle the sheer volume of coupons they would need for all of their locations.

About Customer

7-Eleven Hawaii is a group of 62 locations of the world-renowned convenient store chain. They were looking for a digital marketing solution that could handle the volume of coupons they needed for all their locations. They wanted a quick and easy way to send promotions to all their customers, as paper coupons were proving to be a nuisance to remember and carry. They needed a solution that was easy to use and could handle the sheer volume of coupons they would need for all of their locations.

Solution

7-Eleven Hawaii first used Trumpia’s software for the Oahu locations. They created the mobile keyword “PROMOS.” This mobile keyword campaign gained over 3,700 sign-ups. Sending thousands of text promotions was easy, but they didn’t stop at simple messaging. With Trumpia's powerful automation technologies, they were able to boost coupon redemption rates by sending a reminder five days before coupon expiration to anyone who hadn’t redeemed it yet. After seeing the success of their campaign, they expanded it to all 62 locations.

Impact #1	The mobile keyword campaign gained over 3,700 sign-ups.
Impact #2	They were able to boost coupon redemption rates by sending a reminder five days before coupon expiration to anyone who hadn’t redeemed it yet.
Impact #3	After seeing the success of their campaign, they expanded it to all 62 locations.

Impact #1

The mobile keyword campaign gained over 3,700 sign-ups.

Impact #2

They were able to boost coupon redemption rates by sending a reminder five days before coupon expiration to anyone who hadn’t redeemed it yet.

Impact #3

After seeing the success of their campaign, they expanded it to all 62 locations.

Benefit #1	Over 3,700 sign-ups from the mobile keyword campaign.

Benefit #1

Over 3,700 sign-ups from the mobile keyword campaign.

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Overview

7-Eleven Hawaii Now Powered by SMS Marketing!

Operational Impact

Quantitative Benefit