Terms Glossary C Contextual Experiences
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Contextual Experiences

Big data analytics solutions, combined with the proliferation of edge devices collecting highly contextual data, are allowing businesses to craft experiences that are unique for each user.
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Contextualized Experience is a tailored, adaptive, and sometimes predictive customer experience that combines and extend existing segmentation and personalization techniques with in-the-moment details. The main purpose of contextualize experiences can be simplified as maximizing relevance to the user.
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