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A Global 50 Consumer Packaged Goods (CPG) company was facing significant challenges with its North American truck shipments, averaging 25,000 per month. The company lacked a system for real-time monitoring of inventory in-transit, leaving operation team members in the dark about real-time disruptions and unable to prevent or mitigate late or non-delivery for their customers. The company's new strategic cross-docking network was underperforming due to inaccurate inbound Estimated Time of Arrivals (ETAs), which reduced the number of goods that could be cross-docked. The company's Transportation Management System (TMS) and Enterprise Resource Planning (ERP) systems were not receiving real-time information and rarely received shipment plan updates. Consequently, the company had to employ hundreds of people to manually update ETAs by making check calls to carriers, drivers, and customers. This manual process was not only time-consuming and error-prone but also latent, with disruption reports often received well after they occurred.