quytech

AI-Based Solution to Track Marketing ROIA UK based Digital Media startup involved in delivering highly advanced technology services and solutions to its clients all over the world. The company started its glorious journey to make the latest technology accessible to everyone. The customer is doing out-of-home (OOH) marketing and they wanted a tech-based solution to figure out how to improve the marketing ROI by analyzing the user demographics along with the ads which help to boost their business. Problem StatementTo increase the marketing ROI they wanted more details of the user which is practically difficult to get in out-of-home media marketing. So, Problem was how to optimize the marketing stands & marketing ROI of their clients, and the solution is by providing user demographic data along with geolocation.ChallengesThey wanted more details of the user which is practically difficult to get in out-of-home media marketing:A problem in finding the number of viewers of a marketing campaign.Getting the essential Demographics (gender, age, height, etc.) along with Geolocation.Inability to find the right audience to target. Thus difficulty in justifying the marketing return on investment.A problem in counting customers who have viewed the advertisement. For instance, when putting an ad or banner on a van, it is difficult to determine how many viewers have viewed the same or how many times the ad has been viewed by the same viewer, and difficult to find human count, car count, car size, etc.

Opentrends provides the most advanced custom software solutions to place companies in the Digital Transformation path, allowing them to achieve innovation advantage and contribute to their growth acceleration.More than 18 years delivering innovative projects of high technological complexity in a wide range of industries, while guaranteeing quality and alignment with our client’s objectives. In fact, over a hundred global companies across various industries have full Trust in our unique ability to design, build, implement, and integrate complex software innovations into their organizations.Let’s excel your digital future today.

WebNMS is a leading provider of Enterprise IoT Platform and Solutions. The highly robust and customizable platform is hardware agnostic and built with integrated capabilities into a single stach IoT Platform.

Technoton Engineering is a company specialized in Embedded Software and IoT hardware development for vehicle Telematics, industrial automation, Internet of Things (IoT) fields. As a custom development service provider, we implement unique IoT technologies, offer our clients solutions for Smart Meters, sensors and IoT device development.Competencies and experience of our team include an end-to-end process of IoT product development - from an idea and SoW analysis to PoC and mass production launch with technological equipment development.

Teksun Inc provides complete, end-to-end product development services, guiding you through the entire product development process from concept through commercialization, Teksun’s niche expertise of 100% in-house design and development includes IoT, AI/ML, Embedded Hardware, Firmware, Cloud Architecture, & Big Data products.Teksun develops highly innovative products and services which support the ongoing digitization of your enterprise mission.