quytech

AI-Based Solution to Track Marketing ROIA UK based Digital Media startup involved in delivering highly advanced technology services and solutions to its clients all over the world. The company started its glorious journey to make the latest technology accessible to everyone. The customer is doing out-of-home (OOH) marketing and they wanted a tech-based solution to figure out how to improve the marketing ROI by analyzing the user demographics along with the ads which help to boost their business. Problem StatementTo increase the marketing ROI they wanted more details of the user which is practically difficult to get in out-of-home media marketing. So, Problem was how to optimize the marketing stands & marketing ROI of their clients, and the solution is by providing user demographic data along with geolocation.ChallengesThey wanted more details of the user which is practically difficult to get in out-of-home media marketing:A problem in finding the number of viewers of a marketing campaign.Getting the essential Demographics (gender, age, height, etc.) along with Geolocation.Inability to find the right audience to target. Thus difficulty in justifying the marketing return on investment.A problem in counting customers who have viewed the advertisement. For instance, when putting an ad or banner on a van, it is difficult to determine how many viewers have viewed the same or how many times the ad has been viewed by the same viewer, and difficult to find human count, car count, car size, etc.

Opentrends provides the most advanced custom software solutions to place companies in the Digital Transformation path, allowing them to achieve innovation advantage and contribute to their growth acceleration.More than 18 years delivering innovative projects of high technological complexity in a wide range of industries, while guaranteeing quality and alignment with our client’s objectives. In fact, over a hundred global companies across various industries have full Trust in our unique ability to design, build, implement, and integrate complex software innovations into their organizations.Let’s excel your digital future today.

WebNMS is a leading provider of Enterprise IoT Platform and Solutions. The highly robust and customizable platform is hardware agnostic and built with integrated capabilities into a single stach IoT Platform.

Teksun Inc provides complete, end-to-end product development services, guiding you through the entire product development process from concept through commercialization, Teksun’s niche expertise of 100% in-house design and development includes IoT, AI/ML, Embedded Hardware, Firmware, Cloud Architecture, & Big Data products.Teksun develops highly innovative products and services which support the ongoing digitization of your enterprise mission.

Vedya Labs, founded by industry veterans with the vision of Accelerating AI adoption by collaborating with Enterprises across the entire ecosystem to bring efficient and affordable solutions. Collaborations stretch from silicon vendors, system providers, device makers to the platform companies. Vedya Labs bring in strong capabilities and Software assets to address the needs of partners and customers in the areas of embedded systems, SDKs/toolchains, and AI-powered solution development, including AI model development, optimization, and deployment on edge/datacenter compute platforms. Our specialties include building custom LLM’s, LVM’s, Multimodal LLM’s, SLM’s, Edge AI Optimization, Gen AI, Embedded Systems Engineering, System Architecture Modelling, Multimedia Codecs, Computer Vision, AI/DSP libraries (OpenCV, ONNX, CUDA, OpenCL,UXL), MLOps, Data Engineering, and Gen AI-based full-stack application development. Vedya Labs is in the process of establishing as a strong software ecosystem partner across the value chain of AI adoption.