Suppliers United States OpenX

	OpenX
HQ Location	United States
HQ City	Pasadena
Year Founded	2007
Company Type	Private
Revenue	$100m-1b
Employees	201 - 1,000
Website	Open website

OpenX

HQ Location

United States

HQ City

Pasadena

Year Founded

2007

Company Type

Private

Revenue

$100m-1b

Employees

201 - 1,000

Website

Open website

Company Description	OpenX operates as a technology company in the programmatic advertising sector. The company provides a supply-side platform to facilitate a transparent and fair exchange between advertisers and publishers, offering services such as omnichannel targeting capabilities and a cloud-based infrastructure. Read More
Contents

Company Description

OpenX operates as a technology company in the programmatic advertising sector. The company provides a supply-side platform to facilitate a transparent and fair exchange between advertisers and publishers, offering services such as omnichannel targeting capabilities and a cloud-based infrastructure.

OpenX’s Technology Stack maps OpenX’s participation in the IoT technology stack.

Application Layer
Functional Applications

Cloud Layer
Platform as a Service

Infrastructure as a Service

Edge Layer
Automation & Control

Processors & Edge Intelligence

Actuators

Sensors

Devices Layer
Robots

Drones

Wearables

Supporting Technologies
Analytics & Modeling

Application Infrastructure & Middleware

Cybersecurity & Privacy

Networks & Connectivity

Technological Capability

None

Minor

Moderate

Strong

Number of Case Studies1

Openx + Philadelphia Media Network

Philadelphia Media Network, which includes Philly.com and Pulitzer Prize-winning Philadelphia Inquirer and Philadelphia Daily News, was looking for innovative ways to monetize their digital platforms. They were operating under an old-school philosophy that separated direct sales and programmatic sales, which was limiting their revenue potential. They wanted to optimize their ad inventory and maximize revenue for every impression while strategically pricing their inventory. They were also interested in benchmarking their direct-sold and providing their sales staff with more flexibility.

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Overview

OpenX

IoT Snapshot

Technology Stack

Case Studies