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How one unique partnership is helping move the market research industry forward

Infotools

The market research industry has been slow to adopt new technologies and methodologies, and is now facing a time of rapid change. There is a need to nurture and prepare the next generation of market researchers for this swiftly changing space. Setting up a program that incorporates real-world businesses, an educational institution and a nonprofit organization can be a challenging task. Many nonprofit organizations don’t have the budget to conduct any major market research. However, solid market research can help these organizations direct their limited resources more effectively.

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