Suppliers
United States
DISQO
Overview
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DISQO |
|
United States | |
Glendale | |
2015 | |
Private | |
$10-100m | |
201 - 1,000 | |
Open website |
IoT Snapshot
Technology Stack
Case Studies
Number of Case Studies1
No more Using the s-word. Silos. with A Complete Cross-Platform View, One Agency Illuminated Strong Media Impact for A Top Tech Client
A major ad agency was facing significant measurement gaps across publishers and platforms despite running brand lift studies with nearly every provider. The agency was preparing for an upcoming campaign for a large consumer technology client that would be running across desktop and mobile social platforms, including YouTube, as well as TV, sponsored content and earned media. The agency needed a new partner to access a complete view of delivery and impact. This single-source measurement must prove its impact across a variety of attitudinal and behavioral metrics, including ad awareness, message association, brand favorability, positive brand perceptions, likelihood of purchase, site visits, search activity, and actual purchase behaviors. |