Suppliers United States CARTO

	CARTO
HQ Location	United States
HQ City	New York
Year Founded	2012
Company Type	Private
Revenue	$10-100m
Employees	51 - 200
Website	Open website

CARTO

HQ Location

United States

HQ City

New York

Year Founded

2012

Company Type

Private

Revenue

$10-100m

Employees

51 - 200

Website

Open website

Company Description	CARTO is the world’s leading Cloud Native Location Intelligence platform, enabling organizations to use spatial data and analysis for more efficient delivery routes, better behavioral marketing, strategic store placements, and much more. Read More
Contents

Company Description

CARTO is the world’s leading Cloud Native Location Intelligence platform, enabling organizations to use spatial data and analysis for more efficient delivery routes, better behavioral marketing, strategic store placements, and much more.

CARTO’s Technology Stack maps CARTO’s participation in the IoT technology stack.

Application Layer
Functional Applications

Cloud Layer
Platform as a Service

Infrastructure as a Service

Edge Layer
Automation & Control

Processors & Edge Intelligence

Actuators

Sensors

Devices Layer
Robots

Drones

Wearables

Supporting Technologies
Analytics & Modeling

Application Infrastructure & Middleware

Cybersecurity & Privacy

Networks & Connectivity

Technological Capability

None

Minor

Moderate

Strong

Number of Case Studies7

	Case Study: CARTO for City Development Vizonomy: Assesing Climate Risk Vizonomy, a computer software company, was faced with the challenge of making natural risk assessments and hazard mitigation plans accessible to a wider range of stakeholders. Traditionally, these assessments were only available to a select number of government stakeholders who could afford the costs associated with the process. As a result, few communities were able to develop a plan and thereby become eligible for federal resources should a natural disaster occur. Additionally, the traditional risk assessment process was built on a static model, where datasets quickly become out-of-date and new assessments cannot be developed easily without external assistance.
	Case Study: CARTO for Media & Agencies - Tecnilógica Uses Location Intelligence for A Viral Visualization Tecnilógica, a digital agency, wanted to leverage a timely, newsworthy event to generate brand awareness and drive traffic to their platform. The Ashley Madison data leak provided an opportunity to create a data-driven visualization that would attract a global audience. However, the challenge was to clean up the dataset, removing any identifying information to protect users, and then find a way to visualize the data in a compelling and insightful manner.
	Case Study: CARTO for Social Engagement - Spotify, Increasing Brand Visibility with Data-Driven Visualizations Spotify, a digital music service with over 100 million active users, sought to increase its brand visibility and user traffic through data-driven visualizations. After an original data-driven visualization increased traffic to the music platform by 2 million in just 11 days, Spotify aimed to repeat that success. However, this time the map needed to be customized with Spotify branding to underscore the company’s global reach and further brand awareness, while driving even more user traffic to the platform. The new visualization needed to embody Spotify as a brand, and provide insights on distinct musical preferences.

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Overview

CARTO

IoT Snapshot

Technology Stack

Case Studies