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BrightLocal

United Kingdom
Brighton
2008
Private
$10-100m
51 - 200
Open website

Brightlocal is a web-based SEO tool that provides various tools for local search marketing, including local SEO, reputation management, and a citation builder. It offers local rank Tracking, SEO audits, analytics, reporting, and review monitoring. It’s suitable for small businesses or agencies looking to improve their local search performance and visibility in local search engine results pages (SERPs).

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BrightLocal is a provider of Industrial IoT system integration, testing and certification, and training services, and also active in the buildings, cement, electrical grids, equipment and machinery, finance and insurance, packaging, and utilities industries.
Technologies
Sensors
GPS
Use Cases
Building Automation & Control
Microgrid
Structural Health Monitoring
Time Sensitive Networking
Track & Trace of Assets
Traffic Monitoring
Transportation Simulation
Functions
Product Research & Development
Quality Assurance
Sales & Marketing
Industries
Buildings
Cement
Electrical Grids
Equipment & Machinery
Finance & Insurance
Packaging
Utilities
Services
System Integration
Testing & Certification
Training
BrightLocal’s Technology Stack maps BrightLocal’s participation in the IoT technology stack.
  • Application Layer
  • Functional Applications
  • Cloud Layer
  • Platform as a Service
    Infrastructure as a Service
  • Edge Layer
  • Automation & Control
    Processors & Edge Intelligence
    Actuators
    Sensors
  • Devices Layer
  • Robots
    Drones
    Wearables
  • Supporting Technologies
  • Analytics & Modeling
    Application Infrastructure & Middleware
    Cybersecurity & Privacy
    Networks & Connectivity
Technological Capability
None
Minor
Moderate
Strong
Number of Case Studies9
How Blue Corona Reduced Annual Citation Spend by 79% with BrightLocal
Blue Corona, a digital marketing agency based in Maryland, was facing a significant challenge with their citation building process. The agency, which specializes in helping home service companies improve their marketing performance and ROI, was using a popular citation provider to provide clients with consistent NAP data. This was particularly important as their clients were local businesses needing to attract local customers. However, the cost of the citation service was prohibitively high. The high price point meant that Blue Corona was not consistently able to offer all their clients citation building services. This was in direct conflict with their goal of reducing marketing costs for their clients. The team at Blue Corona was therefore in search of a cheaper, yet equally effective alternative.
How Blue Corona Reduced Annual Citation Spend by 79% with BrightLocal
Blue Corona, a digital marketing agency based in Maryland, specializes in helping home service companies improve their marketing performance and ROI. A significant part of their strategy involves providing clients with consistent NAP (Name, Address, Phone number) data, which is crucial for local businesses to attract local customers. They were using a popular citation provider for this purpose, which was effective but came with a significant cost issue. The team needed to migrate 155 locations from their existing citation tool, but they were concerned about the time it would take and the security of their client’s information.
Transforming Dental Marketing with Data-Driven Strategies
Pain-Free Dental Marketing, a specialist dental marketing agency, was facing the challenge of creating custom, data-driven marketing strategies quickly for their clients. The agency's philosophy is to handle all marketing aspects for dental practices, allowing dentists to focus on their core business and patient care. However, they found that every dental office and practice location was unique, requiring a unique marketing plan. Initially, they used Google Analytics as their primary data source, but they encountered issues with tracking specific search terms and translating their performance into actionable steps in the marketing plan. They tried other tools like SEMrush and Moz to fill the gaps, but these were time-consuming and costly.
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