Suppliers United Kingdom Blippar

	Blippar
HQ Location	United Kingdom
Year Founded	2011
Company Type	Private
Revenue	$10-100m
Employees	201 - 1,000
Website	Open website

Blippar

HQ Location

United Kingdom

Year Founded

2011

Company Type

Private

Revenue

$10-100m

Employees

201 - 1,000

Website

Open website

Company Description	Blippar is a technology company specializing in Augmented Reality, Artificial Intelligence, and computer vision. Since its foundation in 2011, Blippar has been developing world-leading Augmented Reality and showcasing it through the Blippar app, the first Augmented Reality browser. This laid the foundation for an entire ecosystem that it has now built around these technologies which includes different products from Computer Vision APIs to self-service AR creation and publishing tools. Blippar’s technology has been used by world-leading brands such as PepsiCo, Porsche, Nestlé, L’Oréal, GSK, General Mills and Procter & Gamble to create exciting and award-winning experiences which deepen consumer engagement. A strong ally for brands, Blippar provides new and exciting ways to drive engagement and interaction, and for the first time offers tangible data on ROI for real-world marketing. The company offers print media an impressive value proposition: Blippar aims to reinvigorate the industry by adding more value to existing content, bridging the physical world with the digital one, and bringing static, flat content to real-time, interactive life. Blippar also has a self-service platform Blippbuilder, which enables license-holders - whether publishers, agencies or brands – to build blipps into their products, pages, advertising collateral quickly and simply without any help from us. The game-changing web-based program enables brands, media outlets and creative agencies to turn all their physical output - from print pages and billboards to packaging and merchandising - instantly interactive. Determined to steer the growth of the AR industry and champion this new consumer behavior, Blippar acquired Layar in June 2014, a pioneering AR company founded in the late 2000s. In June 2015, Blippar invested in smart specs company WaveOptics. WaveOptics is developing low-energy lenses that provide a live display for the wearer but can be fitted into ordinary spectacles frames. Blippar has been named on the CNBC Disruptor 50 list for three years running. Read More
Key Customers	PepsiCo, Porsche, Nestlé, L’Oréal, GSK, General Mills and Procter & Gamble. Read More Log in to view content
Contents

Company Description

Blippar is a technology company specializing in Augmented Reality, Artificial Intelligence, and computer vision. Since its foundation in 2011, Blippar has been developing world-leading Augmented Reality and showcasing it through the Blippar app, the first Augmented Reality browser. This laid the foundation for an entire ecosystem that it has now built around these technologies which includes different products from Computer Vision APIs to self-service AR creation and publishing tools.

Blippar’s technology has been used by world-leading brands such as PepsiCo, Porsche, Nestlé, L’Oréal, GSK, General Mills and Procter & Gamble to create exciting and award-winning experiences which deepen consumer engagement.

A strong ally for brands, Blippar provides new and exciting ways to drive engagement and interaction, and for the first time offers tangible data on ROI for real-world marketing. The company offers print media an impressive value proposition: Blippar aims to reinvigorate the industry by adding more value to existing content, bridging the physical world with the digital one, and bringing static, flat content to real-time, interactive life.

Blippar also has a self-service platform Blippbuilder, which enables license-holders - whether publishers, agencies or brands – to build blipps into their products, pages, advertising collateral quickly and simply without any help from us. The game-changing web-based program enables brands, media outlets and creative agencies to turn all their physical output - from print pages and billboards to packaging and merchandising - instantly interactive.

Determined to steer the growth of the AR industry and champion this new consumer behavior, Blippar acquired Layar in June 2014, a pioneering AR company founded in the late 2000s. In June 2015, Blippar invested in smart specs company WaveOptics. WaveOptics is developing low-energy lenses that provide a live display for the wearer but can be fitted into ordinary spectacles frames.

Blippar has been named on the CNBC Disruptor 50 list for three years running.

Key Customers

PepsiCo, Porsche, Nestlé, L’Oréal, GSK, General Mills and Procter & Gamble.

Blippar is a provider of Industrial IoT analytics and modeling technologies.

Technologies

Analytics & Modeling

Virtual & Augmented Reality Software

Blippar’s Technology Stack maps Blippar’s participation in the analytics and modeling IoT technology stack.

Application Layer
Functional Applications

Cloud Layer
Platform as a Service

Infrastructure as a Service

Edge Layer
Automation & Control

Processors & Edge Intelligence

Actuators

Sensors

Devices Layer
Robots

Drones

Wearables

Supporting Technologies
Analytics & Modeling

Application Infrastructure & Middleware

Cybersecurity & Privacy

Networks & Connectivity

Technological Capability

None

Minor

Moderate

Strong

Number of Similar Suppliers6

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	Optimus Ride Optimus Ride Inc. is a self-driving vehicle company based in Boston, MA. We design technologies to enable efficient, sustainable, and equitable mobility systems and solutions. As an MIT spinoff company, we combine over 30 years of interdisciplinary university research in selfdriving technologies (DARPA Urban Challenge), electric vehicles (CityCar), and Mobility-on-Demand Systems. The team includes a decade of industrial and entrepreneurial experience that combines manufacturing robots, urban design, and shared vehicle fleet management.
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Overview

Blippar

IoT Snapshot

Technology Stack

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