Suppliers United States Amplitude

	Amplitude
HQ Location	United States
HQ City	San Francisco
Year Founded	2012
Company Type	Public
Stock Ticker	AMPL (NASDAQ)
Revenue	$100m-1b
Employees	201 - 1,000
Website	Open website

Amplitude

HQ Location

United States

HQ City

San Francisco

Year Founded

2012

Company Type

Public

Stock Ticker

AMPL (NASDAQ)

Revenue

$100m-1b

Employees

201 - 1,000

Website

Open website

Company Description	Amplitude is the product intelligence platform that helps companies use their customer data to build great product experiences for systematic business growth. Headquartered in San Francisco with offices in New York, London, Paris, Amsterdam, and Singapore, Amplitude is the cross-platform intelligence solution of choice for modern product and growth teams. It serves over 30,000 teams at companies like Microsoft, Twitter, Adidas, CapitalOne, NBC, Hubspot, and Procter & Gamble. Read More
Contents

Company Description

Amplitude is the product intelligence platform that helps companies use their customer data to build great product experiences for systematic business growth. Headquartered in San Francisco with offices in New York, London, Paris, Amsterdam, and Singapore, Amplitude is the cross-platform intelligence solution of choice for modern product and growth teams. It serves over 30,000 teams at companies like Microsoft, Twitter, Adidas, CapitalOne, NBC, Hubspot, and Procter & Gamble.

Amplitude is a provider of Industrial IoT platform as a service (paas), application infrastructure and middleware, cybersecurity and privacy, sensors, and analytics and modeling technologies, and also active in the buildings, cement, education, equipment and machinery, and healthcare and hospitals industries.

Technologies

Analytics & Modeling

Machine Learning

Real Time Analytics

Sensors

Level Sensors

Platform as a Service (PaaS)

Application Development Platforms

Cybersecurity & Privacy

Intrusion Detection

Application Infrastructure & Middleware

Middleware, SDKs & Libraries

Use Cases

Behavior & Emotion Tracking

Experimentation Automation

Real-Time Location System (RTLS)

Time Sensitive Networking

Usage-Based Insurance

Functions

Procurement

Product Research & Development

Quality Assurance

Sales & Marketing

Industries

Buildings

Cement

Education

Equipment & Machinery

Healthcare & Hospitals

Services

Data Science Services

System Integration

Testing & Certification

Training

Amplitude’s Technology Stack maps Amplitude’s participation in the platform as a service (paas), application infrastructure and middleware, cybersecurity and privacy, sensors, and analytics and modeling IoT technology stack.

Application Layer
Functional Applications

Cloud Layer
Platform as a Service

Infrastructure as a Service

Edge Layer
Automation & Control

Processors & Edge Intelligence

Actuators

Sensors

Devices Layer
Robots

Drones

Wearables

Supporting Technologies
Analytics & Modeling

Application Infrastructure & Middleware

Cybersecurity & Privacy

Networks & Connectivity

Technological Capability

None

Minor

Moderate

Strong

Number of Case Studies4

	Adapting to User Behavior Changes: A Case Study on BetterMe's Use of Amplitude BetterMe, a leading behavioral healthcare app publisher, faced a significant challenge during the pandemic. Despite being well-positioned to capitalize on the shift from gyms and group fitness classes to home workouts, the company found itself in catch-up mode. The behavioral changes of its users, such as the marked increase in time users were spending on the app, required rapid adaptation. The main challenges were the speed of experimenting and responding to user needs while maintaining a high satisfaction level. The company needed to balance velocity and satisfaction levels, which was a complex task. Additionally, BetterMe needed to understand how its new features were affecting user retention and revenue rates, and which releases were gaining traction and which were not.
	Leveraging Self-Serve Analytics to Drive Growth: A Case Study on Kahoot! Kahoot!, a platform for creating, sharing, and playing learning games or trivia quizzes, has experienced significant growth since its inception in 2012. With over 550,000 paying users and more than 1.5 billion participating players in 200 countries, the company faced the challenge of effectively managing and utilizing its vast product usage data. Despite having adopted Amplitude, a product intelligence platform, Kahoot! was only using a few functionalities and tracking minimal events. The company was suffering from a classic bottleneck where all data requests had to go through the data analysts. This situation was not sustainable given the company's growth and the increasing need for data-driven decision making across different departments.
	Data Democratization and Rapid Testing: How Amplitude Scales Canva Canva, an online design and publishing platform, was facing a challenge in managing and utilizing its vast data. The company wanted to empower non-technical stakeholders with self-serve data to explore different areas as needed. They had a data warehouse, but the barriers to entry were too high for the average user. To grow Canva at scale, non-technical people needed to segment audiences and create funnels. It was difficult for product managers to dive into new releases and see how new features performed or get a breakdown of a funnel. Shortly after launch, the team realized the need for a more detailed product analytics solution.

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Overview

Amplitude

IoT Snapshot

Technology Stack

Case Studies