Zumba Fitness Uses New Relic to Ensure Superior Online Customer Experience

Zumba Fitness, a global lifestyle brand that fuses fitness, entertainment, and culture into an exhilarating dance-party workout, has been experiencing rapid global growth with more than 50% of its 2011 growth coming from outside the United States. Zumba’s online stores are available on every continent and in more than 80 countries around the globe. With self-imposed performance objectives, the Zumba team is keenly aware that superior performance is essential for ensuring exceptional online service for both its B2C and B2B customers. Rapid growth has presented app performance challenges to the Zumba team, particularly in getting a clear picture of end user performance in various locations around the globe. The team had been using a combination of homegrown and open source tools, which required working across multiple environments – a cumbersome and time-consuming process. Additionally, mobile access created its own performance challenges. Zumba was finding it increasingly difficult to stay ahead of performance issues, let alone preventing them.

Founded in 2001, Zumba® Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Coined “fitness-parties,” Zumba classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective, total-body workouts. Based in Hallandale, Florida, Zumba is one of the largest branded fitness programs in the world – reporting more than 12 million weekly class participants, in over 110,000 locations, across more than 125 countries. The Zumba fitness lifestyle is rounded out by the company’s many consumer product offerings, including DVD sets, music collections, Zumbawear® fitness apparel, footwear for both men and women, and video games — all offered via Zumba’s global online stores.