Geckoboard Case Studies Yummly: Building a Culture of Transparency with Data

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	Yummly: Building a Culture of Transparency with Data Geckoboard

Yummly: Building a Culture of Transparency with Data

Geckoboard

Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Industries	Food & Beverage
Applicable Functions	Business Operation
Use Cases	Real-Time Location System (RTLS)
Services	Data Science Services
Challenge	Yummly, a food-focused site launched in 2010, has always been metrics-driven. However, as the company grew, it found itself overwhelmed with information. The company wanted to focus on top-level metrics and visualize them in a way that would be accessible to all team members. They also wanted to build a culture of transparency, where mistakes and successes could be openly shared and learned from. This was a challenge as changing culture is generally difficult and transparency is typically not in one’s self-interest. Read More
About Customer	Yummly is a food-focused site that was launched in 2010 by food enthusiasts. The company's mission is to make it easier for foodies to do what they love – cook, eat, and share. Yummly has grown rapidly since its launch, with 10 million monthly unique visitors, making it the fastest-growing food site in the world. The company has a flat organizational structure with multiple teams that each focus on the most important areas of their business, including revenue, traffic growth, engagement, and activation. Read More
Solution	Yummly decided to use Geckoboard, a data communication tool, to create a visual dashboard that would display top-level metrics. Each team within the company recommended what they thought would be the best metrics to measure the general health of the company and whether their team specifically was making an impact. These metrics were then put into Geckoboard. Each team has their own dashboard, and everyone in the company has access to everyone else’s dashboards. This solution helped Yummly to focus on the most important metrics and build a culture of transparency. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Industries

Food & Beverage

Applicable Functions

Business Operation

Use Cases

Real-Time Location System (RTLS)

Services

Data Science Services

Challenge

Yummly, a food-focused site launched in 2010, has always been metrics-driven. However, as the company grew, it found itself overwhelmed with information. The company wanted to focus on top-level metrics and visualize them in a way that would be accessible to all team members. They also wanted to build a culture of transparency, where mistakes and successes could be openly shared and learned from. This was a challenge as changing culture is generally difficult and transparency is typically not in one’s self-interest.

About Customer

Yummly is a food-focused site that was launched in 2010 by food enthusiasts. The company's mission is to make it easier for foodies to do what they love – cook, eat, and share. Yummly has grown rapidly since its launch, with 10 million monthly unique visitors, making it the fastest-growing food site in the world. The company has a flat organizational structure with multiple teams that each focus on the most important areas of their business, including revenue, traffic growth, engagement, and activation.

Solution

Yummly decided to use Geckoboard, a data communication tool, to create a visual dashboard that would display top-level metrics. Each team within the company recommended what they thought would be the best metrics to measure the general health of the company and whether their team specifically was making an impact. These metrics were then put into Geckoboard. Each team has their own dashboard, and everyone in the company has access to everyone else’s dashboards. This solution helped Yummly to focus on the most important metrics and build a culture of transparency.

Impact #1	The use of Geckoboard helped Yummly to focus on top-level metrics and visualize them in a way that was accessible to all team members.
Impact #2	The company was able to build a culture of transparency, where mistakes and successes could be openly shared and learned from.
Impact #3	The solution helped to break down silos within the company and encourage collaboration and transparency among teams.

Impact #1

The use of Geckoboard helped Yummly to focus on top-level metrics and visualize them in a way that was accessible to all team members.

Impact #2

The company was able to build a culture of transparency, where mistakes and successes could be openly shared and learned from.

Impact #3

The solution helped to break down silos within the company and encourage collaboration and transparency among teams.

Benefit #1	Yummly has grown to have 10 million monthly unique visitors, making it the fastest-growing food site in the world.

Benefit #1

Yummly has grown to have 10 million monthly unique visitors, making it the fastest-growing food site in the world.

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Overview

Yummly: Building a Culture of Transparency with Data

Operational Impact

Quantitative Benefit