Amazon Web Services Case Studies Yieldmo Uses AWS to Deliver Ad Engagement Data in Milliseconds

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	Yieldmo Uses AWS to Deliver Ad Engagement Data in Milliseconds Amazon Web Services

Yieldmo Uses AWS to Deliver Ad Engagement Data in Milliseconds

Amazon Web Services

Challenge	Yieldmo needed to deploy this solution quickly because it wanted to include sessionization capabilities in its soon-to-be-launched data platform. Plans for the capabilities of the new platform included in-depth insights into customer engagements, making campaigns more effective for advertisers, more profitable for publishers, and, ultimately, more relevant for consumers. Read More
About Customer	Yieldmo is a user-centered, design-driven, and data-powered tech company redefining digital advertising. Yieldmo products help marketers and publishers build deeper engagements with their customers. Read More
Customer Name	Yieldmo Read More
Solution	Captures and sessionizes user interactions in real time, at scale, and without significant cost or operational overhead Delivers ad-interaction data every 200 milliseconds Gets more accurate ad viewability data Gives mobile advertisers a better experience Read More Log in to view content
Contents

Challenge

Yieldmo needed to deploy this solution quickly because it wanted to include sessionization capabilities in its soon-to-be-launched data platform.
Plans for the capabilities of the new platform included in-depth insights into customer engagements, making campaigns more effective for advertisers, more profitable for publishers, and, ultimately, more relevant for consumers.

About Customer

Yieldmo is a user-centered, design-driven, and data-powered tech company redefining digital advertising. Yieldmo products help marketers and publishers build deeper engagements with their customers.

Customer Name

Yieldmo

Solution

Captures and sessionizes user interactions in real time, at scale, and without significant cost or operational overhead
Delivers ad-interaction data every 200 milliseconds
Gets more accurate ad viewability data
Gives mobile advertisers a better experience

Impact #1	[Process Optimization - Real Time Alerts] Captures and sessionizes user interactions in real time, at scale, and without significant cost or operational overhead
Impact #2	[Product Improvement - User Experience] Gives mobile advertisers a better experience

Impact #1

[Process Optimization - Real Time Alerts]

Captures and sessionizes user interactions in real time, at scale, and without significant cost or operational overhead

Impact #2

[Product Improvement - User Experience]

Gives mobile advertisers a better experience

Benefit #1	Delivers ad-interaction data every 200 milliseconds

Benefit #1

Delivers ad-interaction data every 200 milliseconds

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Overview

Yieldmo Uses AWS to Deliver Ad Engagement Data in Milliseconds

Operational Impact

Quantitative Benefit