Case Studies Yellow Pages Group Improves Application Performance by 20% with Help from New Relic

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	Yellow Pages Group Improves Application Performance by 20% with Help from New Relic

Yellow Pages Group Improves Application Performance by 20% with Help from New Relic

Technology Category	Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	Retail Telecommunications
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Predictive Quality Analytics Real-Time Location System (RTLS)
Services	Software Design & Engineering Services System Integration
Challenge	Yellow Pages Group (YPG) has undergone a significant transformation from a print company to a web-based company, expanding into new channels including social and mobile. This rapid growth led to a messy and ad hoc deployment of applications running on different technologies, making it difficult to integrate all properties into a single view. As web traffic began to grow exponentially, YPG’s challenges became more acute. They diagnosed web performance issues using tracing and logging, which was time-consuming and essentially left them in the dark. Whenever developers released a new version of a website, they would inevitably encounter problems and need to roll everything back. Read More
About Customer	Yellow Pages Group (YPG) is a leading digital media and marketing solutions company in Canada. The company serves Canada’s small business marketing needs through its nationwide sales force of media consultants. YPG also caters to the country’s largest national agencies and advertisers through Mediative, its national digital advertising and marketing solutions division. YPG is held by Yellow Media Limited (TSX: Y), which owns and operates some of Canada’s leading properties and publications including YellowPages.ca™, Canada411.ca, RedFlagDeals.com™, Yellow Pages™ directories, and Yellow Pages and ShopWise mobile apps. YPG’s dozens of web properties run a variety of languages—including PHP, .NET, Java, and Ruby—on a common API. All mobile applications are designed for a variety of operating systems, including iOS, Android, BlackBerry, and Windows Mobile. Read More
Solution	YPG implemented New Relic to provide a robust application monitoring solution. New Relic provided a complete snapshot of YPG's environment, allowing them to spot issues at a glance. The Service Map feature was particularly helpful in diagnosing issues quickly and accurately. YPG also used New Relic Mobile to see how an app is performing by version, platform, and network, all from the end user’s perspective. This allowed them to see actual performance across the entire user base and identify specific flows that might be causing a performance issue. YPG also used New Relic Plugins to monitor their many database servers, including Oracle, SQL Server, and MySQL in both real and cloud instances. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

Retail

Telecommunications

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Predictive Quality Analytics

Real-Time Location System (RTLS)

Services

Software Design & Engineering Services

System Integration

Challenge

Yellow Pages Group (YPG) has undergone a significant transformation from a print company to a web-based company, expanding into new channels including social and mobile. This rapid growth led to a messy and ad hoc deployment of applications running on different technologies, making it difficult to integrate all properties into a single view. As web traffic began to grow exponentially, YPG’s challenges became more acute. They diagnosed web performance issues using tracing and logging, which was time-consuming and essentially left them in the dark. Whenever developers released a new version of a website, they would inevitably encounter problems and need to roll everything back.

About Customer

Yellow Pages Group (YPG) is a leading digital media and marketing solutions company in Canada. The company serves Canada’s small business marketing needs through its nationwide sales force of media consultants. YPG also caters to the country’s largest national agencies and advertisers through Mediative, its national digital advertising and marketing solutions division. YPG is held by Yellow Media Limited (TSX: Y), which owns and operates some of Canada’s leading properties and publications including YellowPages.ca™, Canada411.ca, RedFlagDeals.com™, Yellow Pages™ directories, and Yellow Pages and ShopWise mobile apps. YPG’s dozens of web properties run a variety of languages—including PHP, .NET, Java, and Ruby—on a common API. All mobile applications are designed for a variety of operating systems, including iOS, Android, BlackBerry, and Windows Mobile.

Solution

YPG implemented New Relic to provide a robust application monitoring solution. New Relic provided a complete snapshot of YPG's environment, allowing them to spot issues at a glance. The Service Map feature was particularly helpful in diagnosing issues quickly and accurately. YPG also used New Relic Mobile to see how an app is performing by version, platform, and network, all from the end user’s perspective. This allowed them to see actual performance across the entire user base and identify specific flows that might be causing a performance issue. YPG also used New Relic Plugins to monitor their many database servers, including Oracle, SQL Server, and MySQL in both real and cloud instances.

Impact #1	New Relic enabled YPG to complete tasks in a few minutes that used to take days.
Impact #2	YPG no longer receives a message in the middle of the night telling them that something happened three hours earlier.
Impact #3	New Relic enabled the YPG team to be far more proactive.

Impact #1

New Relic enabled YPG to complete tasks in a few minutes that used to take days.

Impact #2

YPG no longer receives a message in the middle of the night telling them that something happened three hours earlier.

Impact #3

New Relic enabled the YPG team to be far more proactive.

Benefit #1	YPG has improved application performance for end users by 20%.

Benefit #1

YPG has improved application performance for end users by 20%.

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Overview

Yellow Pages Group Improves Application Performance by 20% with Help from New Relic

Operational Impact

Quantitative Benefit