Qlik Case Studies Yamaha Music Sales Divisions Harmonise Sales Data with QlikView®

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	Yamaha Music Sales Divisions Harmonise Sales Data with QlikView® Qlik

Yamaha Music Sales Divisions Harmonise Sales Data with QlikView®

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Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Industries	Consumer Goods Retail
Applicable Functions	Sales & Marketing Business Operation
Use Cases	Supply Chain Visibility
Services	Data Science Services
Challenge	Yamaha Music Europe, a subsidiary of Yamaha Corporation of Japan, is responsible for selling Yamaha musical instruments and audio-visual equipment across Europe. The company faced the challenge of harmonizing sales logistics and other data from six European sales divisions. They needed to unify all information into a single BI tool to facilitate cross-selling and upselling across Europe. The company also wanted to offer managers tools for immediate ad hoc query and analysis of data. Prior to the consolidation, the six subsidiaries held business critical information in disparate databases. From a business perspective, Yamaha was keen to improve the potential for cross selling and upselling across the region to take advantage of the growing integration of European markets and the growth of sales via internet. Read More
About Customer	Yamaha Music Europe is a wholly owned subsidiary of Yamaha Corporation of Japan. The company is responsible for selling Yamaha musical instruments and audio-visual equipment across Europe. Based in Hamburg, Germany, the company is accountable to head offices for sales operations in France, Germany, Italy, Scandinavia, Spain, and the United Kingdom. The decision in 2009 to consolidate Yamaha’s sales subsidiaries in Europe was based on the view that, more so than in the past, Yamaha needs to think of Europe as one market. The European subsidiary also wanted to offer the head office in Japan more up-to-date performance indicators to improve management efficiency and the competitiveness of operations, and to help expand investment in growth domains. Read More
Solution	Yamaha Music Europe deployed QlikView to measure key indicators for an internationally dispersed business such as sales reporting, margins, logistics, and profitability among others. The company used QlikView for analysing the performance of its logistics and purchasing departments and also to drill down into other management information. The company has some extra data such as budgets figures on Excel spreadsheets that is being incorporated into QlikView reports. Advanced sales reporting was the first QlikView application deployed at Yamaha with help from Qlik partner Outcome, a German consultancy. The application gives management a better way to control and monitor product performance and offers sales representatives an improved view of their own performance—at the click of a mouse. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Industries

Consumer Goods

Retail

Applicable Functions

Sales & Marketing

Business Operation

Use Cases

Supply Chain Visibility

Services

Data Science Services

Challenge

Yamaha Music Europe, a subsidiary of Yamaha Corporation of Japan, is responsible for selling Yamaha musical instruments and audio-visual equipment across Europe. The company faced the challenge of harmonizing sales logistics and other data from six European sales divisions. They needed to unify all information into a single BI tool to facilitate cross-selling and upselling across Europe. The company also wanted to offer managers tools for immediate ad hoc query and analysis of data. Prior to the consolidation, the six subsidiaries held business critical information in disparate databases. From a business perspective, Yamaha was keen to improve the potential for cross selling and upselling across the region to take advantage of the growing integration of European markets and the growth of sales via internet.

About Customer

Yamaha Music Europe is a wholly owned subsidiary of Yamaha Corporation of Japan. The company is responsible for selling Yamaha musical instruments and audio-visual equipment across Europe. Based in Hamburg, Germany, the company is accountable to head offices for sales operations in France, Germany, Italy, Scandinavia, Spain, and the United Kingdom. The decision in 2009 to consolidate Yamaha’s sales subsidiaries in Europe was based on the view that, more so than in the past, Yamaha needs to think of Europe as one market. The European subsidiary also wanted to offer the head office in Japan more up-to-date performance indicators to improve management efficiency and the competitiveness of operations, and to help expand investment in growth domains.

Solution

Yamaha Music Europe deployed QlikView to measure key indicators for an internationally dispersed business such as sales reporting, margins, logistics, and profitability among others. The company used QlikView for analysing the performance of its logistics and purchasing departments and also to drill down into other management information. The company has some extra data such as budgets figures on Excel spreadsheets that is being incorporated into QlikView reports. Advanced sales reporting was the first QlikView application deployed at Yamaha with help from Qlik partner Outcome, a German consultancy. The application gives management a better way to control and monitor product performance and offers sales representatives an improved view of their own performance—at the click of a mouse.

Impact #1	Single view of all sales activity and outcomes
Impact #2	Faster reporting and updates in near real time
Impact #3	Improved productivity for sales representatives

Impact #1

Single view of all sales activity and outcomes

Impact #2

Faster reporting and updates in near real time

Impact #3

Improved productivity for sales representatives

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Overview

Yamaha Music Sales Divisions Harmonise Sales Data with QlikView®

Operational Impact