Case Studies
Wunderman Propels Success with B2B Marketing Innovation from Demandbase
Overview
Analytics & Modeling - Predictive Analytics Application Infrastructure & Middleware - Data Exchange & Integration Platform as a Service (PaaS) - Connectivity Platforms | |
Professional Service Software | |
Business Operation Sales & Marketing | |
System Integration Training | |
Operational Impact
Wunderman successfully targeted campaigns by account, presenting targeted experiences to the right visitors at the right time. | |
The partnership with Demandbase led to higher lift and greater onsite engagement for Wunderman's clients. | |
Wunderman completed a successful pilot targeting test with a global technology client, resulting in significant engagement improvements. | |
Quantitative Benefit
Engagement (download) was as high as 27% across all tested visitor industries during the pilot targeting test. | |
The bounce rate improved by 5% during the pilot targeting test. | |