Wonderland Group's Supply Chain Transformation with IoT

Established in 1983, Wonderland Group, a global manufacturer and distributor of baby gear and nursery products, faced challenges due to the explosive growth of digital sales channels such as e-commerce. This shift in consumer behavior presented opportunities for the manufacturer to increase direct-to-consumer (DTC) sales, including buy online, pick-up in store (BOPIS), and warehouse DTC. As Wonderland Group’s production and channels grew, the company recognized the need to increase agility in their supply chain, enhance flexibility in distribution and warehousing, and improve visibility across the network to respond quicker to changes in demand. The team recognized the need for a powerful supply chain planning platform to translate demand into ecommerce fulfilment strategies. They sought a way to quickly understand channel-specific growth, and to combine data between consumer demand, stock on hand, and replenishment. Additionally, the company was experiencing challenges with distribution and warehousing. Warehouse space and ocean containers were severely constrained across global regions, an issue compounded by increases in both sales and product assortment.

Wonderland Group is a global manufacturer and distributor of baby gear and nursery products, established in 1983. The company’s manufacturing base is in Taiwan with distribution centers in the United States, the United Kingdom, Germany, Switzerland, Italy, the Netherlands, Australia, Japan, Dubai, and China. Wonderland Group represents world-renowned brands such as Nuna, Joie, and Graco, distributing thousands of SKUs that are sold globally across 80+ markets. The company experienced challenges as the explosive growth of digital sales channels led to shifts in consumer behavior, prompting opportunities for the manufacturer to increase direct-to-consumer sales.