Upper Case Studies Wishlist.Delivery Streamlines Operations with Upper's IoT Solutions
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Wishlist.Delivery Streamlines Operations with Upper's IoT Solutions

Upper
Food & Beverage
Transportation
Logistics & Transportation
Procurement
Last Mile Delivery
Vehicle Telematics
Wishlist.Delivery, a California-based food delivery service, faced significant challenges as it expanded from a side gig to a full-fledged business. The company specializes in delivering time-sensitive food packages, particularly catering to food prep makers in the local Bay Area. As their client base expanded, they grappled with issues such as manual delivery route creation, which was laborious and time-consuming. The process involved battling traffic, accommodating last-minute changes, and dealing with order fulfillment challenges. The manual delivery route planning process took more than 3 hours to complete and relied on guesswork to avoid traffic. As their business expanded, Wishlist.Delivery encountered difficulties in efficiently managing multiple drivers and calculating service time for each stop. They also faced challenges in accommodating new orders and last-minute changes during order fulfillment, which made it difficult to take more orders and meet customer demands, leading to inefficient deliveries.
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Wishlist.Delivery is a food delivery business based in California. It started as a side gig in December 2019 and by the end of 2020, it had turned into a full-fledged business. The company specializes in delivering time-sensitive food packages, particularly catering to food prep makers in the local Bay Area. As their business expanded, they faced challenges in route planning, managing multiple drivers, and accommodating last-minute changes during order fulfillment. These challenges made it difficult for them to meet customer demands and led to inefficient deliveries.
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Wishlist.Delivery found a solution in Upper, an affordable and easy-to-use software that streamlined their delivery and order fulfillment operations. Upper offered a straightforward and automated solution for route planning and optimization, with the ability to add 250+ stops. It consolidated all essential information in one place, allowing Wishlist.Delivery to create optimized routes effortlessly. Upper also considered traffic, weather, road closures, and other delivery constraints to create optimized routes. It provided timely customer notifications and estimated time of arrival to keep customers updated. Upper's delivery reporting feature provided Wishlist.Delivery with invaluable insights, including stop durations and travel times between stops. This data enabled them to communicate effectively with their clients, suggesting optimal customer placements for enhanced efficiency. With Upper, Wishlist.Delivery was able to handle last-minute changes and take on more orders with confidence, leading to increased profitability.
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The adoption of Upper by Wishlist.Delivery yielded transformative results. The most profound impact was the significant amount of time and effort saved each day. What was once taking 3-4 hours daily is now taking around 30 minutes to complete. The efficiency and route optimization features of Upper resulted in the creation of the fastest and shortest delivery routes, ensuring timely deliveries and improved efficiency. The data-driven approach adopted by Wishlist.Delivery, facilitated by Upper's reports, provided them with insights that had never been discovered. These insights enabled them to communicate effectively with their clients, offering suggestions for optimal customer placements to enhance efficiency. With Upper, Wishlist.Delivery gained confidence in the efficiency and accuracy of their routes, ensuring they could consistently provide reliable delivery services to their clients and customers.
83% reduction in time spent on route planning
2x growth in order fulfillment
15% increase in profit
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