Case Studies Wine Experiences on Tap

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	Wine Experiences on Tap

Wine Experiences on Tap

Technology Category	Application Infrastructure & Middleware - API Integration & Management Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Consumer Goods Software
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Machine Translation
Services	Software Design & Engineering Services System Integration
Challenge	Early in 2014, Vivino reached the point where localization was becoming critical to the company’s success and growth. It boasts an active community of wine-lovers from all over the world and the company knew that localization would be key to further engaging them. Vivino did not have anything in place for translation, so this was an entirely new undertaking. After hearing about Smartling through a partner in the wine industry, Vivino product manager, Christos Iosifidis, took a look at the company’s offerings and agreed that Smartling had the best solution for Vivino’s needs. Christos had experience with translation companies in previous roles and was impressed with the client services Smartling provides. Read More
About Customer	Founded in Copenhagen in 2010, Vivino offers everyday wine consumers a way to track, discover and share their wine experiences via the Vivino app. But Vivino is not just another wine app. It is the fastest and easiest way for consumers to access wines of the world, by connecting consumers and wineries globally. The company currently has 80 employees in Copenhagen and San Francisco, and over 15 million users worldwide. Read More
Solution	One of the things that impressed Christos most was Smartling’s ability to work across platforms. Vivino’s services are offered on their website, as well as on mobile platforms such as Android and iOS, so being able to leverage translation from one platform to the next was an immense time-saver. Once they made the decision to partner with Smartling, Vivino began working to meet a tight schedule. Christos’ team was pleased at how fast Smartling had everything up and running, and with the quality of the solution. “Smartling’s API is straightforward and they have an experienced team,“ explained Christos. “The implementation process went very smoothly, and the fact that we don’t need to coordinate between translators is a huge benefit.” Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Consumer Goods

Software

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Machine Translation

Services

Software Design & Engineering Services

System Integration

Challenge

Early in 2014, Vivino reached the point where localization was becoming critical to the company’s success and growth. It boasts an active community of wine-lovers from all over the world and the company knew that localization would be key to further engaging them. Vivino did not have anything in place for translation, so this was an entirely new undertaking. After hearing about Smartling through a partner in the wine industry, Vivino product manager, Christos Iosifidis, took a look at the company’s offerings and agreed that Smartling had the best solution for Vivino’s needs. Christos had experience with translation companies in previous roles and was impressed with the client services Smartling provides.

About Customer

Founded in Copenhagen in 2010, Vivino offers everyday wine consumers a way to track, discover and share their wine experiences via the Vivino app. But Vivino is not just another wine app. It is the fastest and easiest way for consumers to access wines of the world, by connecting consumers and wineries globally. The company currently has 80 employees in Copenhagen and San Francisco, and over 15 million users worldwide.

Solution

One of the things that impressed Christos most was Smartling’s ability to work across platforms. Vivino’s services are offered on their website, as well as on mobile platforms such as Android and iOS, so being able to leverage translation from one platform to the next was an immense time-saver. Once they made the decision to partner with Smartling, Vivino began working to meet a tight schedule. Christos’ team was pleased at how fast Smartling had everything up and running, and with the quality of the solution. “Smartling’s API is straightforward and they have an experienced team,“ explained Christos. “The implementation process went very smoothly, and the fact that we don’t need to coordinate between translators is a huge benefit.”

Impact #1	Soon, the Smartling solution was launched in five core languages: English, German, French, Italian, and Spanish. Vivino has seen an increase in downloads of their application due to localization.
Impact #2	Vivino now enjoys significant savings on translation costs, and the time required to manage translations across platforms. On top of that, it only requires one person to manage the company’s multiple projects.
Impact #3	The flexibility of Smartling’s platform allows Vivino to leverage various types of translation. For professional translation services, Smartling paired Vivino with one of its trusted providers of high quality translation services for a variety of languages.

Impact #1

Soon, the Smartling solution was launched in five core languages: English, German, French, Italian, and Spanish. Vivino has seen an increase in downloads of their application due to localization.

Impact #2

Vivino now enjoys significant savings on translation costs, and the time required to manage translations across platforms. On top of that, it only requires one person to manage the company’s multiple projects.

Impact #3

The flexibility of Smartling’s platform allows Vivino to leverage various types of translation. For professional translation services, Smartling paired Vivino with one of its trusted providers of high quality translation services for a variety of languages.

Benefit #1	Vivino has over 15 million users worldwide.
Benefit #2	Vivino expects to have one million users in Brazil by Q1 2015.
Benefit #3	Vivino's application was featured on a top morning TV show in France, generating thousands of extra downloads.

Benefit #1

Vivino has over 15 million users worldwide.

Benefit #2

Vivino expects to have one million users in Brazil by Q1 2015.

Benefit #3

Vivino's application was featured on a top morning TV show in France, generating thousands of extra downloads.

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Overview

Wine Experiences on Tap

Operational Impact

Quantitative Benefit