Case Studies
Windstream Modernizes their TeleCom GTM Strategy with 6sense
Overview
Analytics & Modeling - Predictive Analytics Application Infrastructure & Middleware - Data Exchange & Integration Platform as a Service (PaaS) - Connectivity Platforms | |
Telecommunications | |
Business Operation Sales & Marketing | |
Software Design & Engineering Services System Integration | |
Operational Impact
Enhanced collaboration between sales and marketing teams, leading to better alignment and more effective strategies. | |
Improved customer engagement through the use of real-time data insights and predictive analytics. | |
Increased efficiency in sales processes, with a focus on virtual interactions and modern sales tools. | |
Quantitative Benefit
67% of buying decisions made before speaking with a seller. | |
5% of a customer's total purchase time is spent with a sales rep. | |
17% of B2B buyers' time is spent meeting with potential suppliers. | |