Sorted Case Studies Wincanton's Transformation of Delivery Management with Sorted
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Wincanton's Transformation of Delivery Management with Sorted

Sorted
Application Infrastructure & Middleware - Event-Driven Application
Platform as a Service (PaaS) - Application Development Platforms
Retail
Transportation
Logistics & Transportation
Product Research & Development
Inventory Management
Last Mile Delivery
Wincanton, the largest British 3PL, was driven by customer satisfaction and innovation to expand their fulfilment tech offering. They were looking to strengthen their final mile tech roadmap and add extra value to fast-growth retailers. Despite having a strong hold on warehousing, fulfilment, logistics and distribution, Wincanton recognized the need for new technology to transform carrier management and post-purchase solutions for their customers. This would not only open up a new stream of revenue but also address customer challenges. The need for a partner was driven by customer needs, particularly the increasing demand for a competitive final mile, a factor that was causing concern for retailers.
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Wincanton is the largest British third-party logistics (3PL) provider, offering supply chain consultancy, solutions and operations for global retailers and brands. With over 200 sites, a distribution fleet of over 3,500 and 14 million square feet of warehousing space, Wincanton leads fulfilment and logistics for household names such as Asda, British Sugar and Heinz. They are constantly innovating to ensure their customer experience is optimised and market-leading. Their need for Sorted was driven by customer needs, particularly the increasing demand for a competitive final mile.
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After an extensive search and evaluation process, Wincanton entered a partnership with Sorted, a company known for its impressive growth rate, fast-moving innovation and commitment to transforming delivery experience. The partnership allowed Wincanton to leverage Sorted's platform and expertise in the retail tech sector, particularly in the final mile and CX experience. As part of Wincanton’s fully managed service, leading retailers and brands could outsource their shipping programme to the firm, meaning carrier relationships were managed on the retailer’s behalf. Wincanton’s clients, including Homebase and Husqvarna, used Ship to make delivery management operations fully connected and smooth. The partnership also provided agility, allowing for the frictionless mobilisation of solutions in fast-changing environments.
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The partnership between Wincanton and Sorted resulted in significant improvements in the efficiency of delivery management for retailers and brands, regardless of their maturity. For those with underdeveloped or non-existing delivery processes, the impact was significant and fast. For those with a strong delivery operation, the partnership helped optimise and activate the huge amount of growth potential. The biggest benefit of the partnership was agility, allowing for the frictionless mobilisation of solutions in fast-changing environments. In one instance, Sorted and Wincanton implemented an end-to-end delivery solution for a non-retailer with complex requirements, supporting the delivery of millions of shipments within just a couple of weeks.
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