IBM Case Studies Wimbledon 2015: Creating a unique digital experience to capture the moments that matter

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	Wimbledon 2015: Creating a unique digital experience to capture the moments that matter IBM

Wimbledon 2015: Creating a unique digital experience to capture the moments that matter

IBM

Technology Category	Analytics & Modeling - Real Time Analytics Cybersecurity & Privacy - Network Security Platform as a Service (PaaS) - Application Development Platforms
Applicable Functions	Sales & Marketing
Use Cases	Cybersecurity Real-Time Location System (RTLS)
Services	Cloud Planning, Design & Implementation Services Cybersecurity Services Data Science Services
Challenge	Wimbledon, organized by the All England Lawn Tennis Club (AELTC), is one of the world's highest-profile sporting events. To maintain its prestige, its digital experience must be second to none. The AELTC set a target of attracting 70 million visits, 20 million unique devices, and 8 million social followers during the two weeks of The Championships 2015. The challenge was to update the digital properties to adapt to a mobile-first world, while still offering the best possible desktop experience. The team also needed to build a special set of websites for the most important tennis fans of all: the players themselves. Read More
About Customer	The All England Lawn Tennis Club (AELTC) is the organizer of The Championships, Wimbledon, the oldest of tennis' four Grand Slams, and one of the world's highest-profile sporting events. The AELTC has been a global sporting and cultural institution since 1877. The AELTC's objective is to host the best tennis Championships in the world – in every way, and by every metric. This commitment is motivated by both pride and commercial basis. Wimbledon’s brand is built on its premier status: this is what attracts both fans and partners. The world’s best media organizations and greatest corporations – IBM included – want to be associated with Wimbledon precisely because of its reputation for excellence. Read More
Solution	IBM and the AELTC embarked on a complete redesign of the digital platform, using their intimate knowledge of The Championships’ audience to develop an experience tailor-made to attract and retain tennis fans from across the globe. The team built a secure web application that provided players with a personalized view of their court bookings, transport, and on-court times, as well as helping them review their performance with access to stats on every match they played. The team took advantage of a unique advantage: its access to real-time, shot-by-shot data on every match played during The Championships. Over the course of the Wimbledon fortnight, 48 court-side experts capture approximately 3.4 million data-points, tracking the type of shot, the strategies and the outcome of each and every point. This data is collected and analyzed in real time to produce statistics for TV commentators and journalists – and also for the digital platform’s own editorial team. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Cybersecurity & Privacy - Network Security

Platform as a Service (PaaS) - Application Development Platforms

Applicable Functions

Sales & Marketing

Use Cases

Cybersecurity

Real-Time Location System (RTLS)

Services

Cloud Planning, Design & Implementation Services

Cybersecurity Services

Data Science Services

Challenge

Wimbledon, organized by the All England Lawn Tennis Club (AELTC), is one of the world's highest-profile sporting events. To maintain its prestige, its digital experience must be second to none. The AELTC set a target of attracting 70 million visits, 20 million unique devices, and 8 million social followers during the two weeks of The Championships 2015. The challenge was to update the digital properties to adapt to a mobile-first world, while still offering the best possible desktop experience. The team also needed to build a special set of websites for the most important tennis fans of all: the players themselves.

About Customer

The All England Lawn Tennis Club (AELTC) is the organizer of The Championships, Wimbledon, the oldest of tennis' four Grand Slams, and one of the world's highest-profile sporting events. The AELTC has been a global sporting and cultural institution since 1877. The AELTC's objective is to host the best tennis Championships in the world – in every way, and by every metric. This commitment is motivated by both pride and commercial basis. Wimbledon’s brand is built on its premier status: this is what attracts both fans and partners. The world’s best media organizations and greatest corporations – IBM included – want to be associated with Wimbledon precisely because of its reputation for excellence.

Solution

IBM and the AELTC embarked on a complete redesign of the digital platform, using their intimate knowledge of The Championships’ audience to develop an experience tailor-made to attract and retain tennis fans from across the globe. The team built a secure web application that provided players with a personalized view of their court bookings, transport, and on-court times, as well as helping them review their performance with access to stats on every match they played. The team took advantage of a unique advantage: its access to real-time, shot-by-shot data on every match played during The Championships. Over the course of the Wimbledon fortnight, 48 court-side experts capture approximately 3.4 million data-points, tracking the type of shot, the strategies and the outcome of each and every point. This data is collected and analyzed in real time to produce statistics for TV commentators and journalists – and also for the digital platform’s own editorial team.

Impact #1	The success of the new digital platform for 2015 – supported by IBM cloud, analytics, mobile, social and security technologies – was immediate and complete.
Impact #2	The digital platform was able to attract a larger audience than ever before and keep those viewers engaged throughout The Championships.
Impact #3	The digital platform was hosted by IBM in its Hybrid Cloud, which used sophisticated modeling techniques to predict peaks in demand based on the schedule, the popularity of each player, the time of day, and many other factors – enabling it to dynamically allocate cloud resources appropriately to each piece of digital content, and ensure a seamless experience for millions of visitors around the world.

Impact #1

The success of the new digital platform for 2015 – supported by IBM cloud, analytics, mobile, social and security technologies – was immediate and complete.

Impact #2

The digital platform was able to attract a larger audience than ever before and keep those viewers engaged throughout The Championships.

Impact #3

The digital platform was hosted by IBM in its Hybrid Cloud, which used sophisticated modeling techniques to predict peaks in demand based on the schedule, the popularity of each player, the time of day, and many other factors – enabling it to dynamically allocate cloud resources appropriately to each piece of digital content, and ensure a seamless experience for millions of visitors around the world.

Benefit #1	71 million visits to the digital platform, a 13 percent year-on-year increase
Benefit #2	21.1 million unique devices connected to the platform, a 23 percent increase
Benefit #3	125% increase in the number of unique mobile visitors

Benefit #1

71 million visits to the digital platform, a 13 percent year-on-year increase

Benefit #2

21.1 million unique devices connected to the platform, a 23 percent increase

Benefit #3

125% increase in the number of unique mobile visitors

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Overview

Wimbledon 2015: Creating a unique digital experience to capture the moments that matter

Operational Impact

Quantitative Benefit