IBM
Case Studies
Wimbledon 2014: keeping fans on the ball with new insight into every shot
Overview
Wimbledon 2014: keeping fans on the ball with new insight into every shotIBM |
Analytics & Modeling - Big Data Analytics Analytics & Modeling - Real Time Analytics Infrastructure as a Service (IaaS) - Cloud Computing Infrastructure as a Service (IaaS) - Cloud Storage Services | |
Business Operation Sales & Marketing | |
Real-Time Location System (RTLS) | |
Cloud Planning, Design & Implementation Services Data Science Services System Integration | |
Operational Impact
Engaged fans by revealing the hidden story in each match with real-time analysis of each shot – a world first for a major tennis tournament. | |
Delivered a first-class digital and physical experience for fans both on site and across the globe – maintaining The Championships’ popularity in a crowded sporting summer. | |
Harnessed social media analytics to help Wimbledon’s digital team shape their coverage of the tournament – focusing on the hottest topics that are fuelling fans’ interest. | |
Quantitative Benefit
Achieved a 17 percent increase in visits to web and mobile sites. | |
Achieved a 9 percent increase in total page views. | |
The average fan now spends more than ten minutes on the site. | |