Blue Yonder Case Studies wilko Meets Local Shopper Needs and Drives Profits with Blue Yonder

Edit This Case Study Record

	wilko Meets Local Shopper Needs and Drives Profits with Blue Yonder Blue Yonder

wilko Meets Local Shopper Needs and Drives Profits with Blue Yonder

Blue Yonder

Technology Category	Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	Retail
Applicable Functions	Sales & Marketing Business Operation
Use Cases	Inventory Management Supply Chain Visibility
Services	Cloud Planning, Design & Implementation Services Data Science Services
Challenge	Founded in 1930, wilko is a leading UK homes and gardens retailer, with over 400 stores. Despite its growth, the company faced challenges in collecting and applying local shopper data, which led to poorly performing product assortments and visual displays. The lack of a data-driven strategy resulted in inefficiencies in the planning team and a lack of agility in responding to market changes. The company needed a solution that would make the planning team more efficient, more agile, and more driven by facts. Read More
About Customer	wilko is a leading UK homes and gardens retailer, founded in 1930. The company has grown from a single location in Leicester to over 400 stores across the country. Despite its growth, wilko faced challenges in collecting and applying local shopper data, which led to poorly performing product assortments and visual displays. The company needed a solution that would enable it to enact a data-driven strategy consistently across every shelf at every store, making the planning team more efficient, more agile, and more driven by facts. Read More
Solution	wilko partnered with Blue Yonder for a cloud-based implementation of data-driven, automated space and floor planning solutions. Blue Yonder's planogram and assortment optimization capabilities allowed wilko to base its merchandising decisions on facts, enabling a consistent data-driven strategy across every shelf at every store. The solution also provided the ability to forecast the performance of new layout changes, allowing the wilko space team to confidently and accurately make decisions about category resets. Furthermore, Blue Yonder's floor planning helped wilko capture and track store equipment across more than 400 stores in one central location, enabling quicker and more accurate stock forecasting and layout changes. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Retail

Applicable Functions

Sales & Marketing

Business Operation

Use Cases

Inventory Management

Supply Chain Visibility

Services

Cloud Planning, Design & Implementation Services

Data Science Services

Challenge

Founded in 1930, wilko is a leading UK homes and gardens retailer, with over 400 stores. Despite its growth, the company faced challenges in collecting and applying local shopper data, which led to poorly performing product assortments and visual displays. The lack of a data-driven strategy resulted in inefficiencies in the planning team and a lack of agility in responding to market changes. The company needed a solution that would make the planning team more efficient, more agile, and more driven by facts.

About Customer

wilko is a leading UK homes and gardens retailer, founded in 1930. The company has grown from a single location in Leicester to over 400 stores across the country. Despite its growth, wilko faced challenges in collecting and applying local shopper data, which led to poorly performing product assortments and visual displays. The company needed a solution that would enable it to enact a data-driven strategy consistently across every shelf at every store, making the planning team more efficient, more agile, and more driven by facts.

Solution

wilko partnered with Blue Yonder for a cloud-based implementation of data-driven, automated space and floor planning solutions. Blue Yonder's planogram and assortment optimization capabilities allowed wilko to base its merchandising decisions on facts, enabling a consistent data-driven strategy across every shelf at every store. The solution also provided the ability to forecast the performance of new layout changes, allowing the wilko space team to confidently and accurately make decisions about category resets. Furthermore, Blue Yonder's floor planning helped wilko capture and track store equipment across more than 400 stores in one central location, enabling quicker and more accurate stock forecasting and layout changes.

Impact #1	The implementation of Blue Yonder's solutions resulted in up to a 10% increase in sales of wilko's best-performing, essential products across more than 400 stores.
Impact #2	The ability to forecast the performance of new layout changes allowed the wilko space team to confidently and accurately make decisions about category resets, typically removing 20% of slow-moving products and achieving an average 5% sales uplift.
Impact #3	Blue Yonder's floor planning helped wilko unlock 5% in additional trading space, save £350,000 on recycled equipment, and remove 2% of stock that was duplicated across layouts.

Impact #1

The implementation of Blue Yonder's solutions resulted in up to a 10% increase in sales of wilko's best-performing, essential products across more than 400 stores.

Impact #2

The ability to forecast the performance of new layout changes allowed the wilko space team to confidently and accurately make decisions about category resets, typically removing 20% of slow-moving products and achieving an average 5% sales uplift.

Impact #3

Blue Yonder's floor planning helped wilko unlock 5% in additional trading space, save £350,000 on recycled equipment, and remove 2% of stock that was duplicated across layouts.

Benefit #1	Increased sales of top-performing SKUs up to 10%
Benefit #2	Forecasting a 5% increase in sales with each category reset
Benefit #3	Unlocked 5% in new trading space and eliminated 2% of redundant stock

Benefit #1

Increased sales of top-performing SKUs up to 10%

Benefit #2

Forecasting a 5% increase in sales with each category reset

Benefit #3

Unlocked 5% in new trading space and eliminated 2% of redundant stock

Download PDF Version

Overview

wilko Meets Local Shopper Needs and Drives Profits with Blue Yonder

Operational Impact

Quantitative Benefit