Alteryx
Case Studies
West Marine's Transformation: Elevating Customer Data Insights with PK and Alteryx
Overview
West Marine's Transformation: Elevating Customer Data Insights with PK and AlteryxAlteryx |
Platform as a Service (PaaS) - Application Development Platforms Sensors - Utility Meters | |
Marine & Shipping Retail | |
Intelligent Urban Water Supply Management Leakage & Flood Monitoring | |
Operational Impact
The implementation of Alteryx and collaboration with PK has led to significant operational improvements for West Marine. They have saved 70% of their annual costs in managing customer data and gaining insights. They now have a sense of control over their data, which has led to an increase in eagerness from the executive team to drive insights. The company has started to truly uncover the behavior of customers through analyzing and owning their data. This has allowed them to respond effectively to the pandemic and come out of 2020 well-positioned in the market. They are now in a growth phase, with analytics helping them understand how customers are flocking to the water for comfort and familiarity. The company is also looking forward to integrating Alteryx with their CRM capabilities to run customer lifecycle strategies and aid their marketing team in their efforts. | |
Quantitative Benefit
70% of annual costs saved managing customer insights | |
360-degree view of the customer journey achieved | |
Single source of high-quality data created for better management and control | |