Infobip
Case Studies
Welthungerhilfe's SMS Education Initiative for Zimbabwean Farmers
Overview
Welthungerhilfe's SMS Education Initiative for Zimbabwean FarmersInfobip |
Networks & Connectivity - 5G Platform as a Service (PaaS) - Application Development Platforms | |
Agriculture Education | |
Product Research & Development Sales & Marketing | |
Farm Monitoring & Precision Farming Intrusion Detection Systems | |
Operational Impact
The SMS education initiative by Welthungerhilfe had an instant impact on the farmers in Zimbabwe. Research conducted by the organization revealed that messages about cholera awareness, information on animal and human diseases, weather forecasts, identification of market buyers, and nutrition-sensitive messages were particularly effective. The SMS system allowed Welthungerhilfe to alert farmers instantly about cholera outbreaks, enabling them to recognize symptoms, alert their community, and seek medical attention quickly. Farmers expressed high approval of the messaging project, noting that the texts helped them learn new things. For example, they were not previously aware of how cholera originates and spreads. Other appreciated messages included invitations to vaccinate dogs against rabies, weather forecasts, and early-warning tips on gathering drought-tolerant crops. Thanks to these messages, farmers have learned how to prepare for the coming agricultural season, become food-secure, and preserve their health, building their resilience and working towards self-sufficiency. | |
Quantitative Benefit
850,000 messages sent to 20,000 farmers in Zimbabwe over two years. | |
High open rates of SMS messages, ensuring information reaches the intended audience. | |
Instant feedback from farmers, allowing for real-time communication and education. | |