Infobip Case Studies Wefarm: Empowering Small-Scale Farmers with Two-Way SMS Technology

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	Wefarm: Empowering Small-Scale Farmers with Two-Way SMS Technology Infobip

Wefarm: Empowering Small-Scale Farmers with Two-Way SMS Technology

Infobip

Technology Category	Platform as a Service (PaaS) - Application Development Platforms Robots - Wheeled Robots
Applicable Industries	Agriculture Telecommunications
Use Cases	Farm Monitoring & Precision Farming
Challenge	Wefarm, a digital platform for small-scale farmers, was launched in 2015 with the vision of connecting these farmers with the resources and people they need to succeed. The majority of these farmers had mobile phones, but reliable mobile internet access was scarce. Therefore, Wefarm relied on SMS to increase the knowledge of its members, allowing them to ask questions and receive answers from fellow members. This bridged the gap between farming communities that were previously separated by geographical distance. However, as Wefarm planned to expand to other regions, it faced the challenge of finding a reliable global messaging provider to support its SMS-based platform. Read More
About Customer	Wefarm is a digital platform that aims to empower millions of small-scale farmers to realize their true economic potential as a global community. The platform ensures that these farmers can connect and share information with other farmers across all forms of available technology. It also enables them to access quality inputs at fairer prices through Wefarm’s retailer network, and earn more from the value chain than they currently do. Wefarm's vision is to support and educate farmers at scale, and it primarily uses SMS technology to achieve this goal. Read More
Solution	Wefarm chose Infobip’s two-way SMS solution due to its proven track record of fast and reliable delivery at scale. Infobip has direct connections to over 700+ mobile network operators, is compliant with all local telecom regulations, and provides 24/7 customer service. With this solution, farmers can text a Wefarm number in their country and register using their name. They can then ask questions, get answers, share knowledge, and access farming inputs in one of four languages, simply by texting their local number. This solution has enabled Wefarm to scale its platform and share the knowledge of millions of farmers. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Robots - Wheeled Robots

Applicable Industries

Agriculture

Telecommunications

Use Cases

Farm Monitoring & Precision Farming

Challenge

Wefarm, a digital platform for small-scale farmers, was launched in 2015 with the vision of connecting these farmers with the resources and people they need to succeed. The majority of these farmers had mobile phones, but reliable mobile internet access was scarce. Therefore, Wefarm relied on SMS to increase the knowledge of its members, allowing them to ask questions and receive answers from fellow members. This bridged the gap between farming communities that were previously separated by geographical distance. However, as Wefarm planned to expand to other regions, it faced the challenge of finding a reliable global messaging provider to support its SMS-based platform.

About Customer

Wefarm is a digital platform that aims to empower millions of small-scale farmers to realize their true economic potential as a global community. The platform ensures that these farmers can connect and share information with other farmers across all forms of available technology. It also enables them to access quality inputs at fairer prices through Wefarm’s retailer network, and earn more from the value chain than they currently do. Wefarm's vision is to support and educate farmers at scale, and it primarily uses SMS technology to achieve this goal.

Solution

Wefarm chose Infobip’s two-way SMS solution due to its proven track record of fast and reliable delivery at scale. Infobip has direct connections to over 700+ mobile network operators, is compliant with all local telecom regulations, and provides 24/7 customer service. With this solution, farmers can text a Wefarm number in their country and register using their name. They can then ask questions, get answers, share knowledge, and access farming inputs in one of four languages, simply by texting their local number. This solution has enabled Wefarm to scale its platform and share the knowledge of millions of farmers.

Impact #1	The implementation of Infobip’s two-way SMS solution has significantly improved Wefarm's operations. It has allowed the platform to scale and share the knowledge of millions of farmers, regardless of their geographical location. The solution has also made it possible for farmers to define their own needs and get solutions from fellow farmers near and far. This has resulted in a high retention rate of 97%, indicating that the platform is relevant and beneficial to local farmers. The use of SMS technology has also made it easier for farmers to access farming inputs and share knowledge, further enhancing the value of the Wefarm platform.

Impact #1

The implementation of Infobip’s two-way SMS solution has significantly improved Wefarm's operations. It has allowed the platform to scale and share the knowledge of millions of farmers, regardless of their geographical location. The solution has also made it possible for farmers to define their own needs and get solutions from fellow farmers near and far. This has resulted in a high retention rate of 97%, indicating that the platform is relevant and beneficial to local farmers. The use of SMS technology has also made it easier for farmers to access farming inputs and share knowledge, further enhancing the value of the Wefarm platform.

Benefit #1	Over 18 million messages exchanged to share knowledge on Wefarm
Benefit #2	6 million+ questions and 12m+ answers have been shared on Wefarm using two-way SMS
Benefit #3	97% retention rates reflect Wefarm’s achievement in creating a platform that’s relevant to local farmers

Benefit #1

Over 18 million messages exchanged to share knowledge on Wefarm

Benefit #2

6 million+ questions and 12m+ answers have been shared on Wefarm using two-way SMS

Benefit #3

97% retention rates reflect Wefarm’s achievement in creating a platform that’s relevant to local farmers

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Overview

Wefarm: Empowering Small-Scale Farmers with Two-Way SMS Technology

Operational Impact

Quantitative Benefit