Brandfolder Case Studies Webex Streamlines Processes and Saves Time with Smartsheet and Brandfolder

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	Webex Streamlines Processes and Saves Time with Smartsheet and Brandfolder Brandfolder

Webex Streamlines Processes and Saves Time with Smartsheet and Brandfolder

Brandfolder

Technology Category	Functional Applications - Enterprise Asset Management Systems (EAM) Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Equipment & Machinery
Applicable Functions	Quality Assurance
Use Cases	Asset Health Management (AHM) Time Sensitive Networking
Services	Testing & Certification
Challenge	Webex, a global leader in cloud-based collaboration solutions, faced challenges in managing its business processes and assets to support its growing customer base and company expansion. The company was using a variety of tools for project management, but these were not standardized across the organization. This lack of uniformity led to inefficiencies and difficulties in maintaining visibility across all business activities. Furthermore, manual outreach to customers was time-consuming, and the company needed a more efficient way to provide access to its vast array of assets, which included over 1,900 items in 10 languages. Read More
About Customer	Webex, founded in 1995 in San Jose, California, is a global leader in cloud-based collaboration solutions. The company offers a range of services including virtual meetings, calls, messaging, events, customer experience solutions, and collaboration devices. With over 2.2 million registered users, Webex applications enhance business processes for companies of all sizes across the world. In 2021, the company expanded its global team by 40% to accommodate the growing demand for its services, and offered over one thousand innovative solutions to its customers. Webex is trusted by 95% of Fortune 500 companies. Read More
Solution	Webex turned to Smartsheet and Brandfolder to streamline its operations and improve access to assets. Smartsheet was used as a single platform for content, campaign, and employee management, with features such as forms, trackers, and templates for project submissions and planning. This allowed for easy visibility of updates and reports across all business activities. To address the challenge of customer outreach, Webex connected Smartsheet to Brandfolder, creating a resource library on its customer success hub. This library, which is publicly accessible, houses all campaigns and assets, and is updated with new content regularly. Brandfolder's analytics feature also helps Webex understand which type of content performs well, enabling them to focus on creating impactful assets. Read More Log in to view content
Contents

Technology Category

Functional Applications - Enterprise Asset Management Systems (EAM)

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Equipment & Machinery

Applicable Functions

Quality Assurance

Use Cases

Asset Health Management (AHM)

Time Sensitive Networking

Services

Testing & Certification

Challenge

Webex, a global leader in cloud-based collaboration solutions, faced challenges in managing its business processes and assets to support its growing customer base and company expansion. The company was using a variety of tools for project management, but these were not standardized across the organization. This lack of uniformity led to inefficiencies and difficulties in maintaining visibility across all business activities. Furthermore, manual outreach to customers was time-consuming, and the company needed a more efficient way to provide access to its vast array of assets, which included over 1,900 items in 10 languages.

About Customer

Webex, founded in 1995 in San Jose, California, is a global leader in cloud-based collaboration solutions. The company offers a range of services including virtual meetings, calls, messaging, events, customer experience solutions, and collaboration devices. With over 2.2 million registered users, Webex applications enhance business processes for companies of all sizes across the world. In 2021, the company expanded its global team by 40% to accommodate the growing demand for its services, and offered over one thousand innovative solutions to its customers. Webex is trusted by 95% of Fortune 500 companies.

Solution

Webex turned to Smartsheet and Brandfolder to streamline its operations and improve access to assets. Smartsheet was used as a single platform for content, campaign, and employee management, with features such as forms, trackers, and templates for project submissions and planning. This allowed for easy visibility of updates and reports across all business activities. To address the challenge of customer outreach, Webex connected Smartsheet to Brandfolder, creating a resource library on its customer success hub. This library, which is publicly accessible, houses all campaigns and assets, and is updated with new content regularly. Brandfolder's analytics feature also helps Webex understand which type of content performs well, enabling them to focus on creating impactful assets.

Impact #1	The implementation of Smartsheet and Brandfolder has significantly improved Webex's operational efficiency. The company has been able to speed up its daily operations, with employees receiving automated notifications for tasks and leaders having access to real-time campaign breakdowns. The connection of Smartsheet to Brandfolder has also enabled the creation of a resource library, streamlining customer outreach and providing centralized access to assets. The analytics feature in Brandfolder has been instrumental in guiding content creation, allowing the Webex team to invest their time in creating assets that have maximum impact. Furthermore, the use of Smart CDN links in Brandfolder has simplified the process of updating assets, saving additional time for the Webex team. As a result, Webex is now better equipped to offer quality services at scale and explore further options for optimization.

Impact #1

The implementation of Smartsheet and Brandfolder has significantly improved Webex's operational efficiency. The company has been able to speed up its daily operations, with employees receiving automated notifications for tasks and leaders having access to real-time campaign breakdowns. The connection of Smartsheet to Brandfolder has also enabled the creation of a resource library, streamlining customer outreach and providing centralized access to assets. The analytics feature in Brandfolder has been instrumental in guiding content creation, allowing the Webex team to invest their time in creating assets that have maximum impact. Furthermore, the use of Smart CDN links in Brandfolder has simplified the process of updating assets, saving additional time for the Webex team. As a result, Webex is now better equipped to offer quality services at scale and explore further options for optimization.

Benefit #1	130,000+ assets consumed via self-serve in Brandfolder
Benefit #2	1,350+ hours saved yearly via automation
Benefit #3	42% faster leadership reporting

Benefit #1

130,000+ assets consumed via self-serve in Brandfolder

Benefit #2

1,350+ hours saved yearly via automation

Benefit #3

42% faster leadership reporting

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Overview

Webex Streamlines Processes and Saves Time with Smartsheet and Brandfolder

Operational Impact

Quantitative Benefit