Webata Delivers Top-shelf Insights With Domo

Webata uses Domo Everywhere to provide descriptive and prescriptive insights into a brand’s experience on the Walmart ecommerce platform. The descriptive side helps quantify the shelf share of a brand, while the prescriptive side allows determining the impact that improvements in content creation, keyword inclusion or keyword bidding will have on their shelf share. Brand managers can easily see how their products are selling both at the national level and at a store-by-store level, whether products are being shipped to a house or picked up at a store, and if in-store inventory is keeping pace with online pickup demand. Another dashboard shows how products are leveraging keywords to rank in search results compared to other products in the category, in addition to showing the impact of paid marketing efforts on sales. Clients can then use this data to make informed decisions about everything from keyword targeting and bid size to product page optimization.