Qlik Case Studies WD-40 keeps business running smoothly with QlikView

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	WD-40 keeps business running smoothly with QlikView Qlik

WD-40 keeps business running smoothly with QlikView

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Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Industries	Consumer Goods
Applicable Functions	Sales & Marketing Procurement
Use Cases	Supply Chain Visibility Predictive Replenishment
Services	Data Science Services
Challenge	WD-40, a global consumer products organization, was facing challenges in analyzing reported data and gaining insights into customer behavior. The company was relying on hard copy weekly reports to provide crucial business detail, which was putting increasing pressure on the IT department to produce more meaningful sales information in a user-friendly, real-time application. The traditional reports created by the company’s previous ERP system were both costly to produce and lacked important detail. A data analysis tool was needed to support WD-40’s growing business and to ease the pressure on IT resources. The company also needed applications that would support, speed up and simplify financial reporting to its parent in the US, a logistics application for better order-to-delivery efficiency and pan-European sales analysis for proactive management. Read More
About Customer	WD-40 Company is a global consumer products organization, renowned for its range of popular household brands, which are found under the sink, in the garage and in the toolboxes of homes throughout the world. Its products are now sold in more than 160 countries worldwide. The company recorded sales of $242.5 million in 2004. WD-40 has grown to more than 254 employees worldwide, employing 42 at its UK headquarters in Milton Keynes. Read More
Solution	WD-40 deployed QlikView to 35 employees in less than two weeks. QlikView now supports the company’s sales, supply chain, and finance departments, enabling WD-40 to deliver data reports faster, reduce the time between order and delivery, and streamline pan-European sales analyses. Plus, with QlikView Server, WD-40 easily handles the large data volume of 500,000 order lines of point-of-sale records. The software integrated easily with WD-40’s source system, Scala, and simply read in data from the database and held it there ready for analysis, as and when it was needed. WD-40’s IT department did not require any specialist training. The team was able to identify the data it needed to access easily via QlikView. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Industries

Consumer Goods

Applicable Functions

Sales & Marketing

Procurement

Use Cases

Supply Chain Visibility

Predictive Replenishment

Services

Data Science Services

Challenge

WD-40, a global consumer products organization, was facing challenges in analyzing reported data and gaining insights into customer behavior. The company was relying on hard copy weekly reports to provide crucial business detail, which was putting increasing pressure on the IT department to produce more meaningful sales information in a user-friendly, real-time application. The traditional reports created by the company’s previous ERP system were both costly to produce and lacked important detail. A data analysis tool was needed to support WD-40’s growing business and to ease the pressure on IT resources. The company also needed applications that would support, speed up and simplify financial reporting to its parent in the US, a logistics application for better order-to-delivery efficiency and pan-European sales analysis for proactive management.

About Customer

WD-40 Company is a global consumer products organization, renowned for its range of popular household brands, which are found under the sink, in the garage and in the toolboxes of homes throughout the world. Its products are now sold in more than 160 countries worldwide. The company recorded sales of $242.5 million in 2004. WD-40 has grown to more than 254 employees worldwide, employing 42 at its UK headquarters in Milton Keynes.

Solution

WD-40 deployed QlikView to 35 employees in less than two weeks. QlikView now supports the company’s sales, supply chain, and finance departments, enabling WD-40 to deliver data reports faster, reduce the time between order and delivery, and streamline pan-European sales analyses. Plus, with QlikView Server, WD-40 easily handles the large data volume of 500,000 order lines of point-of-sale records. The software integrated easily with WD-40’s source system, Scala, and simply read in data from the database and held it there ready for analysis, as and when it was needed. WD-40’s IT department did not require any specialist training. The team was able to identify the data it needed to access easily via QlikView.

Impact #1	Improved competitive advantage through leveraging invaluable company information
Impact #2	Increased corporate performance based on enhanced selling opportunities and highlighted purchasing patterns
Impact #3	Improved operational efficiencies through process improvements

Impact #1

Improved competitive advantage through leveraging invaluable company information

Impact #2

Increased corporate performance based on enhanced selling opportunities and highlighted purchasing patterns

Impact #3

Improved operational efficiencies through process improvements

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Overview

WD-40 keeps business running smoothly with QlikView

Operational Impact