MindTickle Case Studies Waystar Tightens Product Messaging, Scales Up Training With Data-driven Sales Enablement

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	Waystar Tightens Product Messaging, Scales Up Training With Data-driven Sales Enablement MindTickle

Waystar Tightens Product Messaging, Scales Up Training With Data-driven Sales Enablement

MindTickle

Technology Category	Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	Healthcare & Hospitals
Applicable Functions	Business Operation Sales & Marketing
Services	Software Design & Engineering Services Training
Challenge	Waystar, a leading provider of revenue cycle technologies for healthcare organizations, faced several challenges. The company wanted to reinforce its sales representatives' understanding of a complex, constantly changing industry and improve their product knowledge and sales pitches. The company also aimed to scale enablement for a large, rapidly expanding sales team and reduce reliance on resource-intensive instructor-led training. The company's sales enablement depended heavily on instructor-led training, which meant taking sales reps away from productive activities in the field and into a classroom. The data on training participation was dispersed across multiple spreadsheets and stored in various online repositories. Without objective measures, managers could only fall back on subjective impressions of reps’ sales readiness. Read More
About Customer	Waystar is a leading provider of revenue cycle technologies for healthcare organizations. The company has more than 450,000 clients generating 2 billion transactions annually. Waystar's mission is to help healthcare providers manage the complexity and gain the revenue visibility they need to ensure their financial wellbeing. Waystar’s sales teams work diligently to understand and meet customers’ needs for improvements to their revenue cycle. The company has a sales force numbering above 70 and counting. Read More
Solution	Waystar identified MindTickle’s data-driven sales readiness platform as the best fit for its short-term and long-term objectives. The company consolidated a broad variety of industry background training and solution training content on MindTickle. Sales reps now have mobile, on-demand or scheduled access to the sales readiness resources they need for successful onboarding as well as ongoing learning. MindTickle’s video role-plays enable reps to practice and hone their product pitches and receive comments and suggestions. MindTickle’s Quick Update capability enables continual learning both for new reps and for those who have been with the company awhile. The company has migrated much of its instructor-led training content to the MindTickle platform, and expects to move more in the near future, but it continues to leverage some classroom-based instruction. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

Healthcare & Hospitals

Applicable Functions

Business Operation

Sales & Marketing

Services

Software Design & Engineering Services

Training

Challenge

Waystar, a leading provider of revenue cycle technologies for healthcare organizations, faced several challenges. The company wanted to reinforce its sales representatives' understanding of a complex, constantly changing industry and improve their product knowledge and sales pitches. The company also aimed to scale enablement for a large, rapidly expanding sales team and reduce reliance on resource-intensive instructor-led training. The company's sales enablement depended heavily on instructor-led training, which meant taking sales reps away from productive activities in the field and into a classroom. The data on training participation was dispersed across multiple spreadsheets and stored in various online repositories. Without objective measures, managers could only fall back on subjective impressions of reps’ sales readiness.

About Customer

Waystar is a leading provider of revenue cycle technologies for healthcare organizations. The company has more than 450,000 clients generating 2 billion transactions annually. Waystar's mission is to help healthcare providers manage the complexity and gain the revenue visibility they need to ensure their financial wellbeing. Waystar’s sales teams work diligently to understand and meet customers’ needs for improvements to their revenue cycle. The company has a sales force numbering above 70 and counting.

Solution

Waystar identified MindTickle’s data-driven sales readiness platform as the best fit for its short-term and long-term objectives. The company consolidated a broad variety of industry background training and solution training content on MindTickle. Sales reps now have mobile, on-demand or scheduled access to the sales readiness resources they need for successful onboarding as well as ongoing learning. MindTickle’s video role-plays enable reps to practice and hone their product pitches and receive comments and suggestions. MindTickle’s Quick Update capability enables continual learning both for new reps and for those who have been with the company awhile. The company has migrated much of its instructor-led training content to the MindTickle platform, and expects to move more in the near future, but it continues to leverage some classroom-based instruction.

Impact #1	More time and resources to expand sales enablement
Impact #2	More informed interactions with customers
Impact #3	Richer, more engaging learner experience

Impact #1

More time and resources to expand sales enablement

Impact #2

More informed interactions with customers

Impact #3

Richer, more engaging learner experience

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Overview

Waystar Tightens Product Messaging, Scales Up Training With Data-driven Sales Enablement

Operational Impact