Case Studies
Wawa delivers targeted communication to employees with Firstup
Overview
Functional Applications - Enterprise Resource Planning Systems (ERP) Functional Applications - Remote Monitoring & Control Systems | |
Retail | |
Business Operation Sales & Marketing | |
Software Design & Engineering Services System Integration | |
Operational Impact
The Honker platform allows Wawa to effectively engage a widely dispersed workforce, including hourly shift workers. | |
The platform delivers information such as new sales programs and essential safety announcements directly to employees. | |
Surveys are used to get the pulse of employees on various topics, enhancing two-way communication. | |
Quantitative Benefit
Within the first month, one-third of the workforce (more than 10,000 workers) registered for the platform. | |
About 75% were using the mobile app. | |
After about 10 months, 15,000 employees were enrolled. | |