Case Studies Wainright Trucking Scales Business While Reducing Call Volume by 75% with Rose Rocket

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	Wainright Trucking Scales Business While Reducing Call Volume by 75% with Rose Rocket

Wainright Trucking Scales Business While Reducing Call Volume by 75% with Rose Rocket

Technology Category	Functional Applications - Remote Monitoring & Control Systems Functional Applications - Transportation Management Systems (TMS)
Applicable Industries	Transportation
Applicable Functions	Business Operation Logistics & Transportation
Use Cases	Fleet Management Remote Asset Management Track & Trace of Assets
Services	Software Design & Engineering Services System Integration
Challenge	Grant Oldfield, General Manager at Wainright Trucking, faced the challenge of scaling the business while managing a lean team. As Wainright Trucking pursued more shipper-direct business, they encountered increased demands for status check-ins and order management. The existing systems were either too limited in features or too expensive, making it difficult to find a suitable TMS that could meet their needs without a significant initial investment. The need for a flexible, scalable, and cost-effective solution was paramount to handle the growing customer base and the varied demands of new clients. Read More
About Customer	Wainright Trucking is a Less-than-Truckload (LTL) carrier specializing in dry van freight in southwestern Ontario, covering areas between Woodstock and Windsor. The company offers a range of services including tailgate, straight truck, and cross-dock work. With over 30 years of experience in the transportation industry, General Manager Grant Oldfield aimed to expand Wainright Trucking's customer base by pursuing more shipper-direct business. The company operates with a lean team, making efficiency and scalability crucial for their operations. Wainright Trucking needed a robust software solution to manage the increased demands and improve customer service. Read More
Solution	Wainright Trucking implemented Rose Rocket's TMS to streamline their daily workflows and scale their business. The software allowed them to quickly enter orders, globally search for information, and offer a private and secure track and trace portal. This enabled Wainright to process more orders while improving customer service. The Rose Rocket Track and Trace Portal provided on-demand updates for customers, reducing inbound call volume by 75%. The SaaS structure of Rose Rocket's TMS was particularly appealing due to its cost-effectiveness, requiring no large initial investment in setup and hardware. The software's flexibility and scalability were key factors in Grant's decision, allowing the system to grow with the business. The reporting features of Rose Rocket's TMS also helped Grant monitor results and make informed business decisions. Read More Log in to view content
Contents

Technology Category

Functional Applications - Remote Monitoring & Control Systems

Functional Applications - Transportation Management Systems (TMS)

Applicable Industries

Transportation

Applicable Functions

Business Operation

Logistics & Transportation

Use Cases

Fleet Management

Remote Asset Management

Track & Trace of Assets

Services

Software Design & Engineering Services

System Integration

Challenge

Grant Oldfield, General Manager at Wainright Trucking, faced the challenge of scaling the business while managing a lean team. As Wainright Trucking pursued more shipper-direct business, they encountered increased demands for status check-ins and order management. The existing systems were either too limited in features or too expensive, making it difficult to find a suitable TMS that could meet their needs without a significant initial investment. The need for a flexible, scalable, and cost-effective solution was paramount to handle the growing customer base and the varied demands of new clients.

About Customer

Wainright Trucking is a Less-than-Truckload (LTL) carrier specializing in dry van freight in southwestern Ontario, covering areas between Woodstock and Windsor. The company offers a range of services including tailgate, straight truck, and cross-dock work. With over 30 years of experience in the transportation industry, General Manager Grant Oldfield aimed to expand Wainright Trucking's customer base by pursuing more shipper-direct business. The company operates with a lean team, making efficiency and scalability crucial for their operations. Wainright Trucking needed a robust software solution to manage the increased demands and improve customer service.

Solution

Wainright Trucking implemented Rose Rocket's TMS to streamline their daily workflows and scale their business. The software allowed them to quickly enter orders, globally search for information, and offer a private and secure track and trace portal. This enabled Wainright to process more orders while improving customer service. The Rose Rocket Track and Trace Portal provided on-demand updates for customers, reducing inbound call volume by 75%. The SaaS structure of Rose Rocket's TMS was particularly appealing due to its cost-effectiveness, requiring no large initial investment in setup and hardware. The software's flexibility and scalability were key factors in Grant's decision, allowing the system to grow with the business. The reporting features of Rose Rocket's TMS also helped Grant monitor results and make informed business decisions.

Impact #1	The implementation of Rose Rocket's TMS allowed Wainright Trucking to scale their business efficiently, handling more orders with the same lean team.
Impact #2	The streamlined workflows enabled Wainright to be more flexible with their customers, managing both agreed-upon freight and unexpected volumes.
Impact #3	The Rose Rocket Track and Trace Portal significantly reduced inbound call volume by 75%, freeing up the team's time for other tasks.

Impact #1

The implementation of Rose Rocket's TMS allowed Wainright Trucking to scale their business efficiently, handling more orders with the same lean team.

Impact #2

The streamlined workflows enabled Wainright to be more flexible with their customers, managing both agreed-upon freight and unexpected volumes.

Impact #3

The Rose Rocket Track and Trace Portal significantly reduced inbound call volume by 75%, freeing up the team's time for other tasks.

Benefit #1	Reduced inbound call volume by 75%.

Benefit #1

Reduced inbound call volume by 75%.

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Overview

Wainright Trucking Scales Business While Reducing Call Volume by 75% with Rose Rocket

Operational Impact

Quantitative Benefit