MindTickle Case Studies Wärtsilä Powers Global Sales Agility with Data-Driven Sales Enablement

Edit This Case Study Record

	Wärtsilä Powers Global Sales Agility with Data-Driven Sales Enablement MindTickle

Wärtsilä Powers Global Sales Agility with Data-Driven Sales Enablement

MindTickle

Technology Category	Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Marine & Shipping
Applicable Functions	Sales & Marketing
Services	System Integration
Challenge	Wärtsilä, a global leader in smart technologies and complete lifecycle solutions for the marine and energy markets, was facing a communication bottleneck due to its global operations. The company's sales cycles could run up to five years, and the rapid changes in the marine and energy sectors due to factors like climate change and regulatory requirements made it crucial for the sales teams to stay updated. However, the company's traditional learning management system (LMS) was unable to deliver mobile, instant accessibility, which was necessary for the sales teams to keep up with the industry changes. Read More
About Customer	Wärtsilä is a global leader in smart technologies and complete lifecycle solutions for the marine and energy markets. The company has operations in over 200 locations around the world. Founded in 1834, Wärtsilä has been in business for over 180 years. The company is headquartered in Helsinki, Finland. Wärtsilä provides and services smart technologies and equipment for the energy and marine industries. The company's operations span more than 80 countries around the world. Read More
Solution	Wärtsilä implemented the analytics-driven sales enablement platform from MindTickle. The platform allowed the company to build a weekly cadence to reinforce product knowledge, reduce the need for costly in-person training, develop a value-selling approach, and build a feedback culture. The roll-out of the platform was completed in less than three weeks. The sales enablement platform helped Wärtsilä reps to learn how to use a value-selling approach. MindTickle also helped reps understand how to use the company’s value proposition tool and how to do digital marketing via the CRM system. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Marine & Shipping

Applicable Functions

Sales & Marketing

Services

System Integration

Challenge

Wärtsilä, a global leader in smart technologies and complete lifecycle solutions for the marine and energy markets, was facing a communication bottleneck due to its global operations. The company's sales cycles could run up to five years, and the rapid changes in the marine and energy sectors due to factors like climate change and regulatory requirements made it crucial for the sales teams to stay updated. However, the company's traditional learning management system (LMS) was unable to deliver mobile, instant accessibility, which was necessary for the sales teams to keep up with the industry changes.

About Customer

Wärtsilä is a global leader in smart technologies and complete lifecycle solutions for the marine and energy markets. The company has operations in over 200 locations around the world. Founded in 1834, Wärtsilä has been in business for over 180 years. The company is headquartered in Helsinki, Finland. Wärtsilä provides and services smart technologies and equipment for the energy and marine industries. The company's operations span more than 80 countries around the world.

Solution

Wärtsilä implemented the analytics-driven sales enablement platform from MindTickle. The platform allowed the company to build a weekly cadence to reinforce product knowledge, reduce the need for costly in-person training, develop a value-selling approach, and build a feedback culture. The roll-out of the platform was completed in less than three weeks. The sales enablement platform helped Wärtsilä reps to learn how to use a value-selling approach. MindTickle also helped reps understand how to use the company’s value proposition tool and how to do digital marketing via the CRM system.

Impact #1	Created a regular information stream around new products, services, and features.
Impact #2	Reduced the need for costly in-person training.
Impact #3	Strengthened reps’ application of a value-selling approach.

Impact #1

Created a regular information stream around new products, services, and features.

Impact #2

Reduced the need for costly in-person training.

Impact #3

Strengthened reps’ application of a value-selling approach.

Benefit #1	Roll-out of the platform was completed in less than three weeks.

Benefit #1

Roll-out of the platform was completed in less than three weeks.

Download PDF Version

Overview

Wärtsilä Powers Global Sales Agility with Data-Driven Sales Enablement

Operational Impact

Quantitative Benefit