Yo!Kart Case Studies Voyij's Ecommerce Platform: Revolutionizing Alaskan Tourism

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	Voyij's Ecommerce Platform: Revolutionizing Alaskan Tourism Yo!Kart

Voyij's Ecommerce Platform: Revolutionizing Alaskan Tourism

Yo!Kart

Technology Category	Application Infrastructure & Middleware - Data Exchange & Integration Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Consumer Goods Retail
Applicable Functions	Procurement
Use Cases	Time Sensitive Networking
Services	System Integration
Challenge	Voyij, a company dedicated to connecting vacationers with local Alaskan businesses, faced a significant challenge. Each year, over 2.25 million tourists visit Alaska, but many struggle to find unified, authentic Alaskan experiences. Existing digital eCommerce platforms were disjointed, offering either local tours, activities, or merchandise/gifts/souvenirs, but not all three. The lack of a comprehensive platform meant that the true essence of local Alaska was not being accurately represented. Voyij sought to develop the first online platform for Alaskan businesses to share local stories with travelers, while also enabling them to shop and book activities online. They needed a solution that could handle the complexities of their vision, including tiered pricing, activity availability calendars, multiple pickup locations, and more. Read More
About Customer	Voyij is a company with a mission to help vacationers plan and book trips to Alaska, focusing on connecting travelers with local trusted owners who offer quality experiences. They aim to provide a platform for Alaskan businesses to share local stories with travelers, while also enabling them to shop and book activities online. Voyij is dedicated to offering a unified, authentic Alaskan experience to the millions of tourists who visit the state each year. They strive to accurately represent the local businesses and experiences of Alaska, bridging the gap between travelers and the local community. Read More
Solution	FATbit, with its eCommerce expertise, was brought on board to develop a comprehensive solution. They began by incorporating insights from Voyij's extensive internal research and identifying the most critical modules of the project: Activities, Products, and Blogs. FATbit customized their flagship multivendor eCommerce solution, Yo!Kart, to bring essential functionalities to the fore. The Activities module was developed to handle 'activities/experiences' in the same vein as physical products. They established a direct path between travelers' expectations and activities discovery by categorizing and mapping them with respective sub-categories. The Products module was developed using Yo!Kart, pushing core eCommerce capabilities for products into production. A city-specific page was created to accelerate the discovery of city-specific information and aid in SEO, acting as a central hub for the city and navigating users to activities, gifts, city-related blogs, and famous local eating joints. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Consumer Goods

Retail

Applicable Functions

Procurement

Use Cases

Time Sensitive Networking

Services

System Integration

Challenge

Voyij, a company dedicated to connecting vacationers with local Alaskan businesses, faced a significant challenge. Each year, over 2.25 million tourists visit Alaska, but many struggle to find unified, authentic Alaskan experiences. Existing digital eCommerce platforms were disjointed, offering either local tours, activities, or merchandise/gifts/souvenirs, but not all three. The lack of a comprehensive platform meant that the true essence of local Alaska was not being accurately represented. Voyij sought to develop the first online platform for Alaskan businesses to share local stories with travelers, while also enabling them to shop and book activities online. They needed a solution that could handle the complexities of their vision, including tiered pricing, activity availability calendars, multiple pickup locations, and more.

About Customer

Voyij is a company with a mission to help vacationers plan and book trips to Alaska, focusing on connecting travelers with local trusted owners who offer quality experiences. They aim to provide a platform for Alaskan businesses to share local stories with travelers, while also enabling them to shop and book activities online. Voyij is dedicated to offering a unified, authentic Alaskan experience to the millions of tourists who visit the state each year. They strive to accurately represent the local businesses and experiences of Alaska, bridging the gap between travelers and the local community.

Solution

FATbit, with its eCommerce expertise, was brought on board to develop a comprehensive solution. They began by incorporating insights from Voyij's extensive internal research and identifying the most critical modules of the project: Activities, Products, and Blogs. FATbit customized their flagship multivendor eCommerce solution, Yo!Kart, to bring essential functionalities to the fore. The Activities module was developed to handle 'activities/experiences' in the same vein as physical products. They established a direct path between travelers' expectations and activities discovery by categorizing and mapping them with respective sub-categories. The Products module was developed using Yo!Kart, pushing core eCommerce capabilities for products into production. A city-specific page was created to accelerate the discovery of city-specific information and aid in SEO, acting as a central hub for the city and navigating users to activities, gifts, city-related blogs, and famous local eating joints.

Impact #1	The implementation of the eCommerce platform revolutionized Voyij's operations. The platform's comprehensive approach, combining activities, products, and blogs, provided a unified, authentic Alaskan experience that was previously lacking. The Activities module allowed for the seamless integration of 'activities/experiences' with physical products, enhancing the user experience. The city-specific page accelerated the discovery of city-specific information, aiding in SEO and providing a central hub for each city. The platform's success is evident in the number of regions covered, businesses onboarded, and users registered. The platform has also secured funding for product expansion, indicating its potential for future growth.

Impact #1

The implementation of the eCommerce platform revolutionized Voyij's operations. The platform's comprehensive approach, combining activities, products, and blogs, provided a unified, authentic Alaskan experience that was previously lacking. The Activities module allowed for the seamless integration of 'activities/experiences' with physical products, enhancing the user experience. The city-specific page accelerated the discovery of city-specific information, aiding in SEO and providing a central hub for each city. The platform's success is evident in the number of regions covered, businesses onboarded, and users registered. The platform has also secured funding for product expansion, indicating its potential for future growth.

Benefit #1	Secured funding for product expansion
Benefit #2	Covered 10+ regions in Alaska
Benefit #3	Onboarded 100+ businesses

Benefit #1

Secured funding for product expansion

Benefit #2

Covered 10+ regions in Alaska

Benefit #3

Onboarded 100+ businesses

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Overview

Voyij's Ecommerce Platform: Revolutionizing Alaskan Tourism

Operational Impact

Quantitative Benefit