Vonage Case Studies Vonage's Voice API: A Game Changer for Novo Labs' Conversational AI System
Edit This Case Study Record
Vonage Logo

Vonage's Voice API: A Game Changer for Novo Labs' Conversational AI System

Vonage
Application Infrastructure & Middleware - Data Exchange & Integration
Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Food & Beverage
Telecommunications
Procurement
Chatbots
Speech Recognition
System Integration
Novo Labs, a company founded by Jeff Loukas and Clinton Coleman, was faced with the challenge of integrating a conversational AI system for taking food orders with a traditional phone system. Despite the growing trend of online ordering in the food industry, the founders recognized that a significant number of customers still preferred to place their orders verbally. They aimed to digitize this voice channel, creating a 'conversational commerce system' that would allow customers to order via voice, either through a call or a drive-thru. However, the challenge lay in finding a way to connect the audio from the telephone to their natural language processing system, enabling their AI to interact effectively with customers over the phone.
Read More
Novo Labs is a company founded by Jeff Loukas and Clinton Coleman, both of whom have extensive experience in the restaurant business. Recognizing that many customers still preferred to place their food orders verbally, despite the growing trend of online ordering, they aimed to create a 'conversational commerce system'. This system would allow customers to order food via voice, either through a call or a drive-thru, with the interaction being with an AI system rather than a human. The system also offers a high level of personalization, engaging customers with the opportunity to reorder a previous order or make personal recommendations for food customization.
Read More
After months of research and considering multiple API vendors, Novo Labs concluded that the Vonage Voice API was the best solution for their needs. The Vonage Voice API system was found to be fast, intuitive, and simple, providing the ability to connect phone calls directly to Novo Labs' natural language processing AI. The integration process was straightforward, and once established, required minimal code work. The Vonage API team also provided high-quality support, working closely with Novo Labs to overcome any initial issues. The result was a successful integration of the conversational AI system with the traditional phone system, with zero issues and no downtime.
Read More
The integration of the Vonage Voice API with Novo Labs' conversational AI system has resulted in a seamless ordering process for customers who prefer to place their orders verbally. The system offers a high level of service and personalization, allowing customers to reorder a previous order or receive personal recommendations for food customization. The interaction is with an AI system, not a human, but the customer experience remains high-quality. Furthermore, the integration has been stable for months, with no issues or downtime. The Vonage API team continues to provide excellent support, maintaining a high level of transparency and helping Novo Labs work through any problems that arise.
Zero issues encountered during the integration of the Vonage Voice API with Novo Labs' system.
No downtime experienced during or after the integration process.
Minimal code work required once the integration was established.
Download PDF Version
test test