Case Studies Voices.com Improves Application Response Time by 50% with Help from New Relic

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	Voices.com Improves Application Response Time by 50% with Help from New Relic

Voices.com Improves Application Response Time by 50% with Help from New Relic

Technology Category	Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - API Integration & Management
Applicable Functions	Business Operation
Use Cases	Predictive Quality Analytics Real-Time Location System (RTLS)
Services	Cloud Planning, Design & Implementation Services Data Science Services
Challenge	Voices.com, an online marketplace connecting businesses with professional voice talent, has a rapidly growing user base worldwide. The company prides itself on its fast customer service, with most projects completed within 24 to 48 hours. As such, application performance is critical. However, as the user base continued to expand globally, the Voices.com team needed increasingly robust tools to monitor performance. Their existing solutions, including high-level server monitoring from Rackspace and insight into mobile and desktop performance from Google Website Optimizer, often failed to pinpoint the exact source of performance issues. A PHP-based solution from Zend required a proprietary server solution but in a semi-rigid configuration. Read More
About Customer	Voices.com is an online marketplace that connects businesses with professional voice talent. Founded in 2004, the company has grown to serve approximately 250,000 users worldwide. Radio and television stations, advertising agencies, and Fortune 500 companies rely on Voices.com’s award-winning web and mobile applications to access a global network of 100,000 voiceover artists in more than 100 languages. The Voices.com website is a PHP-based application built on the CodeIgniter framework and supported by a MySQL database management system. The company's servers are managed by Rackspace. Voices.com is headquartered in London, Ontario, and has 32 employees. Read More
Solution	Voices.com turned to New Relic for a solution that provided a level of visibility unmatched by other solutions. New Relic was easy to deploy and began providing immediate insights. The Transaction Traces feature was especially helpful for identifying transient issues or those difficult to nail down. It helped Voices.com transition to PHP 5.5 by showing where to refactor problematic code that was using deprecated function calls. With New Relic, Voices.com could ensure closer alignment between developers and the operations team. The solution also helped Voices.com pursue a true DevOps model, relying less on hunches and anecdotes and more on real-time data. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Application Infrastructure & Middleware - API Integration & Management

Applicable Functions

Business Operation

Use Cases

Predictive Quality Analytics

Real-Time Location System (RTLS)

Services

Cloud Planning, Design & Implementation Services

Data Science Services

Challenge

Voices.com, an online marketplace connecting businesses with professional voice talent, has a rapidly growing user base worldwide. The company prides itself on its fast customer service, with most projects completed within 24 to 48 hours. As such, application performance is critical. However, as the user base continued to expand globally, the Voices.com team needed increasingly robust tools to monitor performance. Their existing solutions, including high-level server monitoring from Rackspace and insight into mobile and desktop performance from Google Website Optimizer, often failed to pinpoint the exact source of performance issues. A PHP-based solution from Zend required a proprietary server solution but in a semi-rigid configuration.

About Customer

Voices.com is an online marketplace that connects businesses with professional voice talent. Founded in 2004, the company has grown to serve approximately 250,000 users worldwide. Radio and television stations, advertising agencies, and Fortune 500 companies rely on Voices.com’s award-winning web and mobile applications to access a global network of 100,000 voiceover artists in more than 100 languages. The Voices.com website is a PHP-based application built on the CodeIgniter framework and supported by a MySQL database management system. The company's servers are managed by Rackspace. Voices.com is headquartered in London, Ontario, and has 32 employees.

Solution

Voices.com turned to New Relic for a solution that provided a level of visibility unmatched by other solutions. New Relic was easy to deploy and began providing immediate insights. The Transaction Traces feature was especially helpful for identifying transient issues or those difficult to nail down. It helped Voices.com transition to PHP 5.5 by showing where to refactor problematic code that was using deprecated function calls. With New Relic, Voices.com could ensure closer alignment between developers and the operations team. The solution also helped Voices.com pursue a true DevOps model, relying less on hunches and anecdotes and more on real-time data.

Impact #1	Voices.com can fix bugs in minutes rather than hours, saving significant developer resources.
Impact #2	New Relic provides a single pane of glass for insight, ensuring closer alignment between developers and the operations team.
Impact #3	New Relic helps Voices.com pursue a true DevOps model, relying less on hunches and anecdotes and more on real-time data.

Impact #1

Voices.com can fix bugs in minutes rather than hours, saving significant developer resources.

Impact #2

New Relic provides a single pane of glass for insight, ensuring closer alignment between developers and the operations team.

Impact #3

New Relic helps Voices.com pursue a true DevOps model, relying less on hunches and anecdotes and more on real-time data.

Benefit #1	Improved application response time by 50 percent after migration to PHP 5.5
Benefit #2	Identified where to spend IT resources most effectively as company expands globally

Benefit #1

Improved application response time by 50 percent after migration to PHP 5.5

Benefit #2

Identified where to spend IT resources most effectively as company expands globally

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Overview

Voices.com Improves Application Response Time by 50% with Help from New Relic

Operational Impact

Quantitative Benefit